how to make a hot pot restaurant O2O the most important thing is to balance online and offline users
say it first A shop, A the store has been holding group buying activities on a famous group buying website. because the price is relatively low, i have been there once, but the experience is not good. the most depressing thing is that i took a taxi at that time and told the taxi driver to go to a hot pot restaurant. the other party looked confused, which made people feel unsure. exist A after the store was consumed, it felt average and had no special features. apart from the price advantage, there was no impression on the others.
let's talk about it B shop, B the store held a group purchase activity on a famous group purchase website two months ago. after october, it entered the winter of the hot pot peak season. B the store canceled the group purchase discount. the price of this hot pot restaurant is moderate. i have been to it before without group purchase. after the group purchase activity, i went there several times. when i was taking a taxi, when i mentioned this hot pot restaurant, the driver asked which street it was in, which obviously saw the difference. after arriving at this purchase, when you reach a certain amount of consumption, the hot pot restaurant will give you a 20 yuan voucher and you can also apply for a membership card. note that the most important thing is the membership card, because through the membership card, B the store perfectly allows users to transition from online to offline!
the membership card has this explanation: monday is the membership day, and the card purchases are 20% off, and the vouchers can be used simultaneously. in this way, the vouchers are 20 yuan. +member daily consumption. if you spend 200 yuan at a hot pot restaurant, the 20% discount is 160 yuan. then subtract the 20 yuan coupon, which is 140 yuan, which is equivalent to a 30% discount, which is basically the same as the group purchase discount. at present, after this hot pot restaurant cancels the group purchase discount, users who want to get discounts can choose monday. although the dining time is limited, for users who are calculating, there are some restrictions but may not be lost. they may even choose non-member daily consumption. users always like familiar places. this is also the ultimate goal of group purchase of hot pot restaurants, allowing users to go from knowing to familiarity!
it was winter, A the store continues to buy group activities. B the store has begun to usher in the peak season of hot pot restaurants. judging from the transaction volume, group buying activities are always held. A in the store, the number of people dining in the market is growing. although it is slow, there are always consumers who like and try it out, because this is the charm of the internet. as long as you insist on doing it, there will always be people who will visit it, just like the number of website visits, and there will be orders if there is traffic. B as for the store, it has enough customer flow, so it has bid farewell to the group buying activity. perhaps because of its high connections locally and its membership system, it has bonded users to a certain extent, but this kind of thing will stop when it is better. O2O model, in the era of internet e-commerce, i am a little too confident!
a person in charge of a group buying website said that many well-known local catering industries refuse group buying because they are afraid of discounting their store value through group buying. however, in the recent double eleven, tmall mall's sales of 35 billion yuan did not move everyone. even jack ma wanted to crack down on real estate developers through e-commerce, which may not be a rude statement. the internet has changed all aspects of our lives, and it is not advisable to evade or fear the internet! i believe that tmall's double eleven's 35 billion yuan transaction volume will lead to more companies doing e-commerce and are full of confidence in e-commerce!
while writing this article, i logged into the well-known group buying website. B there is no trace of the store. A the store has launched a series of group buying forms such as two-person packages, four-person packages, family meals, and couple meals. moreover, it is surprising to find that some new local hot pot restaurants have appeared, including many time-honored brands. B the store continues to give up O2O mode, then internet users may choose to spend in these time-honored hot pot restaurants. once these time-honored hot pot restaurants have a balance between online and offline users, then for those who have already gained certain advantages. B for the store, it is not a good phenomenon. i want to do it well. O2O， we need to be in danger and know how to balance users. more importantly, through long-term persistence, users can constantly discover themselves, increase their popularity and gain more users. this is how the internet is. newcomers are constantly trying to buy online. if you don’t believe it, look at the people around you. are there still many people who are skeptical about online shopping and e-commerce. once they change their ideas and taste the sweetness, they will become the next user! this article is fromchangsha website constructionoriginal, please indicate the reprint
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