How to gain customer recognition in website construction business
The website you make cannot be better than the website you make in all companies.The first thing is that you can't say too much, it will easily make customers feel that you are bragging. What you have to do is to give customers real explanations to the company's advantages and the services we can provide to customers.Don’t be vague: I’ll leave the website to us, don’t worry!, but we need to say it in detail, for example, we build websites quickly, for example, our design is novel (accompanies the case), and for example, the websites we build are suitable for optimization.For example, our website has convenient background management, etc.If you only say that one product and service are good, it will not attract others.You must find a pen to list the specific features of your website, one, two, three, four, and five.At this time, you have to do addition, the more you think, the better.This step is to help you understand your products.
OK, now you have a clear understanding of the advantages of your products.Then you find, oh, why are my advantages otherWebsite construction companyThey also say there is, but there is no advantage compared to others.At this time, you need to do subtraction, remove many not-special advantages, and select one of the many advantages as your core selling point.But how to choose the core selling point? At this time, you must first clarify the company's positioning and understand the customer budget.For customers who really can’t pay and want to make good websites, we can only give up if we can’t satisfy them.Of course, you must study which market you want to do.It’s not that we must not be able to build a niche market, but although choosing a market with a mass point is more competitive, it is easier to succeed.This step is to help you understand your market.
However, understanding the market is not enough.Haven’t you seen that the Internet companies ranked by Baidu are all gorgeous words such as high-end website construction, brand website construction, etc.I believe that the customer is numb to see these words and has no response to your description at all.At this time, what you need to consider is who your product is sold to?Who is the main customer group?Why do they buy your products?For example, your products are sold to small and medium-sized enterprises. For small and medium-sized enterprises, brand image display is the first priority, followed by the benefits brought by building a website (customer consultation volume). Then a marketing website is very suitable for customers.When you think clearly about which type of customers your product is, and what is the ultimate demand for such customers to buy your product, you will understand how to extract the core selling points of the product.This step is to help you clarify the needs of customers.Always remember that you are not selling products, but meeting the needs of customers.
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