how to optimize shopping website construction
how to optimize shopping website construction is an article about how to optimize shopping website construction. tongxin chengdu website company helps you understand the knowledge about how to optimize shopping website construction.
product information is not enough to have product models. introduce more information about the product or service, for the product /service writes reviews, such as usage. better to post comments from satisfied customers. when i shop online, i must check other netizens’ reviews about the product, and i am often swayed by these random comments to decide whether i buy the product.
first, associate the content page with the product page
establish internal links of keywords between the existing article content pages of the website, between the article pages, the home page and the product pages, and establish an internal link of keywords to enhance relevance. this not only creates a closed loop structure within the website, but also gives search engines a friendly feeling.
second, make good use of product recommendation rankings and product evaluations
i believe that all shopping websites will have columns similar to product sales rankings, popular recommendations, historical browsing and other rankings. this place is actually the most easily overlooked place for everyone. generally, our product pages will not update except for content adjustments, which makes these pages "inactive" and "no updates" for search engines, and search records and snapshots are very old. how do we change this problem? if you use the ranking list well, this problem can be solved easily. whether it is the order of frequent human intervention in the ranking list or refreshing through programs, it can make the product page "live".
third, add websites SKU quantity
for existing products, based on the characteristics of the products and the correlation between products, the existing products are organically combined to form new products to add them. SKU。 this not only makes more money out of thin air SKU to enrich the product line and search engine search volume, it can also increase the average customer price of customers spending on the website. it can be said to be the best of both worlds, but it cannot be added SKU just match randomly, not only will it not be able to achieve the desired effect, but it will be counterproductive and reduce the shopping experience.
fourth, artificially increase the amount of information to the website
according to the characteristics and characteristics of the products sold on the website, special areas are opened up in the secondary pages through different latitudes to publish articles, which can be news, shopping skills, or industry information. this can not only increase search engine search, but also enhance the readability of the website itself, provide access while also enhancing visitor stickiness and reducing the jump rate. of course, the content of the published articles needs to be carefully reviewed to avoid the occurrence of things that violate the regulations, especially crawled articles. personally, it is recommended that webmasters with ability and energy should make their own original articles. i believe everyone knows why they say this, and they value quality over quantity. in fact, in addition to increasing the amount of information on the website by increasing the article, you can also achieve the goal by improving and enriching product introductions, related parameters, etc.
fifth, sort out the existing product catalogs and categories
clarify the classification of existing products so that the product classification context of the entire website will be in a tree-like structure and be adjusted clearly. it not only facilitates website visitors to browse, but also facilitates the crawling of engine spiders. add the keywords you want to do to the directory wherever possible, but be careful whether they do not affect reading, because the purpose of optimization is for visitors rather than for search engines, which is a major principle that cannot be violated.
the better object for corporate websites to link friendly is the website of business partners, such as raw material suppliers and customer websites; this is from the perspective of improving the broadness of links; from the perspective of expanding useful information on the website, industry information websites are more ideal exchange objects, but as enterprise-level websites, there is little chance of success in exchanging links with industry portals.
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TAG label:SEO ranking website construction website optimization
