what are the things to pay attention to when optimizing the internal link in website construction?
what are the things to pay attention to when optimizing the internal link in website construction? what are the things to pay attention to when optimizing the internal link in website construction? tongxin chengdu website company helps you understand what are the things to pay attention to when optimizing the internal link in website construction.
each website has some essential features and user experience, but SEO pages that are not necessary for angles, such as user login pages and user registration pages. from the user's perspective, these pages are necessary functions or help to improve the trust of the website. however, search engines cannot fill out forms to register or log in, and general websites do not want to optimize keywords such as privacy policy. these pages are neither necessary nor likely to obtain any ranking.
first, the layout position of the website’s internal link must be reasonable: the layout of the internal link in the normal website structure design. except for the natural inner links of the main content of various web pages, internal links cannot be laid out around the main content and in the main content. for example, the recommended articles on the left and right and bottom of the article, the anchor text links inside the article, the form of friendly links at the bottom of the page, etc. in order to increase internal links, some websites even do not want to display all links and interfere with users, so they will set up pop-ups in the form of pop-up when the mouse passes through. it should be noted here that search engines can judge most web pages of content blocks, link blocks, comments and other modules, generally HTML factors such as tags, content length, location, etc. are identified and distinguished using relatively complex "voting methods". the content in each "block" has different weights for judging the content of the current page and the topic keywords; similarly, the weights and "explanatory meanings" exported to the page by links in each "block" are also different. links that appear "naturally" in the content are much better than recommended links around the content.
second, the links within the content page of the website must be balanced; in addition to the upper-level pages such as home page, directory page and special page, the content page will also recommend some links to other content pages. the two common recommendation forms are now "related articles /information and "latest articles" /information "related, generally using in-site search matching can be considered as related internal links. however, the matching quality of this internal link is directly related to the level of searching in-site. A website and B the website has relevant recommendations, but the quality and relevance of the recommendation links are different. this involves the issue of on-site vocabulary and sorting rules. it is generally difficult for small teams to solve this problem. here, there can only be better than none. of course, for websites where you have edited and written articles, you can also manually select and recommend other related articles, which is also very effective.
third, the design of the internal link structure of the website needs to be in place: the main navigation, secondary navigation, multi-level navigation, and breadcrumb navigation need to be in place, and this part needs to be done. main navigation and multi-level navigation enable important columns, categories or contents to be included in the website to be recommended; breadcrumb navigation should be laid out in a normal tree structure, so that the internal link is generally structured, and the others are supplementary internal links. for example: similar pages and superior and subordinate pages, both from the perspective of user experience and from SEO a reasonable link structure should be built in an angle
fourth, internal links must be guaranteed URL uniqueness. especially for dynamic websites that have been processed statically, only one link can be retained. there can only be one link when linking to a specific page, and it cannot be linked too many times, which can easily lead to [3] search engines cannot determine which link is the correct page, and then classify it into a duplicate page, thus unable to obtain any weight.
fifth, pay attention to preventing dead links and broken links when internal links. the speed of internal links is also an important parameter to measure the reliability of a website. a good space or a good server is important. the number of internal links on each page must be controlled. if the number of internal links in a page exceeds the limit, the search engine may ignore the page, or ignore the target page pointed to by the part of the link in the page that exceeds the limit. generally speaking, the number of internal links of a page must be limited to less than 100.
sixth, respect the user's experience, pay attention to the relevance of links, and do not overestimate internal links. highly relevant links help improve search engine inclusion, and help improve user experience, increase user stickiness, and thus increase website views. if an article appears 50 times SEO you can't add internal links to this keyword every time, right? this will only make readers disgusted. the same keyword appears many times in the text, and only one or three links are required.
it has a great relationship with search engines and user experience. good internal links can not only promotewebsite included，it can also improve user experience and reduce bounce rate. good content can be liked by search engines and users, generate secondary return visits, increase the frequency of audience and spider crawling, and thus improve the overall quality and weight of the website.
what are the things to pay attention to when optimizing the internal link in website construction? tongxinchengdu website constructionthe company provides you with the tongxin chengdu website production company provides you with more content on chengdu website production: please indicate the source when reprinting the website construction. http://www.480w.com
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