what happened from plagiarism to being plagiarized on the internet?

as we all know, china's internet has gone through one thing in the past few decades C2C（CopytoChina） the road to the road, almost all well-known internet applications can find its shadow in the united states. under the guise of "micro innovation", no one thinks there is anything wrong with this. some subtle changes are happening recently. C2C it is difficult to work, and at the same time, overseas products have begun to learn from their chinese counterparts. toChinaCopy（ copy to china) is emerging, and chinese players in the mobile internet era have gained the opportunity to counterattack.

2CC the rise of phenomenon

Facebook recently launched Hello the function has imitated a lot of domestic software sogou number tong, which reminds me of a word "2 CC” right now toChinaCopy。Facebook it is the shadow of renren on the other side and tencent’s benchmark target. recently, it has some tricks: first Messenger a friend transfer function similar to wechat pay has been launched, and the test has been started in the past two days. Hello "mobile call assistant". this application is only Android the system, including dialing, incoming call blacklist, incoming caller information display, searching for merchant phone calls and dialing with one click, is quite similar to the number assistant function represented by sogou number tong. in the future, a smart harassment blocking function based on the cloud number library may also be added, as well as a telephone life yellow page.

earlier, Facebook also launched Home， based on Android the theme, the culmination of this concept is Go desktop, Home although the project has received attention from zuckerberg, it still cannot escape the fate of failure: few supported models, low user ratings, and poor downloads.

Google this innovative machine that once led global technology began to follow china's peers. Google the function of buying tickets in search results is launched, and you can search through the content App， install it directly on the result page, and the corresponding functions of baidu launching it more than a year earlier and are further developed.

people heard the saying that large silicon valley companies copied china's mobile internet a year ago, and the city was dismissive. more than a year ago, meizu pointed out iOS7 in some ways, his creativity was ridiculed by everyone, but i am afraid that similar things will become a reality in the future and more and more. the core reason is that there are more and more original functions, original applications and original models with unique chinese characteristics, which brings the possibility of learning to overseas companies. 2 CC the rise of the model is inevitable, and of course, there are more deep reasons.

internet with chinese characteristics +

anyone who has been to silicon valley should be able to understand: O2O、 the concept of home delivery service is not as popular as china, "internet +”this concept created by china does not exist in the united states. these concepts all say the same thing: "the internet +”emphasize the integration of the internet and traditional industries. O2O it emphasizes local life services, and home delivery services are more detailed branches. because Uber and AriBnb the popular sharing economy concept in the united states is just that the matching model is not considered an industry, and its purpose is O2O serve.

anyway, "the internet +”it is a market dividend that belongs only to china, especially after the government promotes it as a strategy. and "the internet +”it is largely because of the immaturity of traditional industries and huge room for improvement. PC immature gives people without computers the opportunity to access the internet through cheap and simple smartphones, immature credit cards make mobile payments easier to promote, and insufficient marketing of catering services and failing services make them regard the internet as a savior. in the united states PC、 credit cards and life services industries have developed quite maturely, but instead lack the "internet" +”the soil for development.

this is the essential reason why china's mobile internet innovation is enhanced: "the internet +”carry out in all walks of life, attracting a large number of entrepreneurs to pour in, and everyone racked their brains ThinkDifferent and it is implemented, and then it creates various models, products and functions to form a mobile internet industry with chinese characteristics, some of which have the possibility of being copied in overseas markets.

capital center is shifting

Copy2China one key reason for its prevalence for decades is that the internet center is in the united states, and its driving capital is also in the united states. almost all of china's slightly large-scale financing of the internet is overseas VC participate or lead, and the listing of an internet company is almost equivalent to listing in the united states. this has two effects:

capital drives entrepreneurship and innovation. capital is more likely to happen in silicon valley, bringing the Copy possibilities;

if chinese entrepreneurs want to gain favor from american capital, they must package them as "china's" whether they are financing or listing. XXX”， for example, from china Ebay、 china's Facebook、 china's Twitter， talking about "human words" that american investors can understand, this gives Copy bringing necessity.

2014from 2015, the capital focus is changing. in the financing stage, china has more hot money to participate in investment in the technology industry. people who don’t know what’s the background want to invest in angels with money. TMT project; and to go public, A everyone has seen the popularity of stocks, storm and letv are here A the stocks are in a mess. jumei youpin and thunder, which looked more glorious at the same time or earlier, performed poorly in the us stock market. there is no sign of declining this trend. there is news that lily.com is planning A with the stock listing, more technology startups are ready to move towards the new third board.

the shift of capital focus brings basic resources to china's innovation, and entrepreneurs have more opportunities to innovate and bear the consequences of innovation failure, while no longer having to take pains to package it as "china's" XXX”， instead, we should tell stories that chinese aunts and uncles can understand. Facebook、Twttier what is it, how can they know if they have never seen it before?

the younger generation stands in the center of the stage

the post-90s entrepreneurs, which were once very popular last year, have produced several celebrity entrepreneurs. the things they do, adult supplies and super courses, are all authentic chinese originals. the advocacy of post-90s entrepreneurship is considered hype by some people, but an objective fact is: young people are rising, and as consumers, post-80s and post-90s have become the backbone user groups; as producers, young people have become the backbone employees of large enterprises and the mainstream entrepreneurial group.

the younger generation is a generation away from the post-60s and 70s internet entrepreneurial elites represented by robin li, ma huateng and jack ma. this will have a subtle influence on the cultural or spiritual level. the new generation has completely different views, consumption concepts and spiritual material demands. the key point is to be different, want different things, and dislike the same thing.

jia yueting's open letter when letv released the super mobile phone hype was criticized by many people for insulting apple and having logical contradictions. but one of the views is worth relaying: "the avant-garde consumers born in the 1990s no longer rely on them. iPhone to improve their sense of identity, they are indigenous people of the internet, and they are the blood of openness, freedom and sharing of the internet. you can point fingers to my life, but you can't give me some advice to my life. "embroidered the younger generation's requirements for innovation.

young people need innovation, young people try to innovate, Copy2China failure, 2 ChinaCopy become possible.

forced china innovation

chinese users have different attributes, characteristics and demands, but these localized needs have not been well met by leading overseas companies. for example, the arrogant apple is not too down-to-earth in input method issues, map issues, address book issues, and even application distribution issues. it is almost always open or barely open after going through ups and downs. when talking about apple's innovation, jia yueting mentioned that "for chinese apple mobile phone users, the most prominent pain point is the inability to intercept harassing calls and spam messages. apple can do this in its products, but in today's huge empire, the voices of users can no longer change apple. many innovative products that chinese companies have tried in this regard have been forced to be removed from the shelves."

not just apple, Uber、Evernote、LinkedIn companies that have entered china have not been localized, leaving behind opportunities for yidao, netease cloud notes, and scrollers. perhaps it is because of the curse of internet giants falling into china and defeating the past, they have begun to use alliances with chinese tycoons to deal with localization issues, such as Uber choose to form a strategic alliance with baidu, Evernote and LinkedIn a very independent chinese company was established.

the unacceptable or arrogant attitude of overseas companies forces chinese companies to innovate to meet user needs. as a result, chinese companies have made many things worth learning from in the united states.

tools are easier to copy

PC times china is not without original creations, such as douban is 100% created by china. ten years later, there is still no similar product in the united states. Goodreads it is just a book-oriented review, but it has not achieved the essence of douban's cultural reviews. the core reason lies in culture, or the operation of content. functional copying is very easy, but there are huge differences between different countries on the content and culture level. douban is popular in china, and it is difficult to succeed even if it is translated into different language versions. also, things that can’t be seen by operations and cannot be copied.

in the era of mobile internet, the stronger the tool attributes, the easier it is to internationalize products - this is fu sheng's product logic, so he did it. CleanMaster（ cleanup master) and was a great success. look at the 2 mentioned above CC（toChinaCopy） all cases are imitation tools or functions. it is difficult to copy wechat public accounts involving operations, wechat red envelopes involving culture, and momo involve culture, which in turn means that they are difficult to be internationalized.

the world is so peaceful that there is no patent for all this

mobile internet is based on AppStore and GooglePlay the central distribution mechanism allows any good application to be seen by the whole world at the first time. also, the globalization of the technology industry has been accelerating in recent years, and we can often see it in china. ElonMusk、 bill gates and other american technology experts, as well as chinese internet practitioners and entrepreneurs, have many opportunities to visit silicon valley for sightseeing and exchange. the world is so peaceful that it is impossible to add up. C2C and 2 CC there is no barrier on information.

plagiarism in the hardware industry can be cracked down on and prevented through patents. jobs had zero tolerance for "plagiarism" during his lifetime, and had a very serious patent lawsuit with meizu and other companies due to appearance issues, which once resulted in the latter's products being suspended. however, it is difficult for internet applications to patent appearance, functions and models.

it is precisely because of this that the chinese internet has been unscrupulous in the past few decades C2C（Copy2China）， when xu chaojun made diandian.com, he directly declared, "we appreciate it." Tumblr therefore, i imitate it devoutly, as thin as every pixel," even if it is wang xing of meituan.com C2C the king does not change the fact that he is a winner in life. there are often talks between chinese companies, tencent and entrepreneurs because of this kind of problem. however, it was all in vain in the end, and there was no patent for the appearance, function and other aspects of the internet application.

therefore, even if an overseas company copys a certain product in china, there is no way to stop it, which will promote china's "domestic" to strive to globalize and go out before others plagiarize themselves. chinese internet giants have failed in internationalization, but there are many successful cases in the era of mobile internet, cheetah, UC、GO…… these tools that are being learned by overseas giants take the initiative to seek opportunities for internationalization.

C2C and 2 CC， the discussion is about who did it earlier. it is meaningless to discuss this issue itself, because the ultimate decision on success or failure is who did it better than the earliest. but from C2C the phenomenon of "foreign studies" has gradually emerged, which has indeed reflected many changes in the mobile internet, and this is what this article is talking about.

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