what are the factors that affect website user experience
what are the factors that affect the website user experience?
as baidu natural ranking pays more and more attention to user browsing experience, both corporate display websites and e-commerce websites are constantly being optimized.website constructionit is no longer a website that only displays corporate information, but it has also begun to expand and extend the company's business channels to expand brand publicity and influence. at the same time, people have also begun to pay attention to user experience optimization closely related to website construction. i believe that many people will be particularly curious about what factors affect website user experience. for website user experience, in addition to the impact of domain name selection on visitors who use domain names to open the website, you also need to spend some effort on creating a website atmosphere. besides，the content of the website should be of practical value and attractive to users. try not to make some inexplicable content, and avoid being vain.。
1. website opening speed
the speed of the website opening is the most affecting the user's initial experience. generally, the website opening speed will be controlled within 3 seconds. the first step for visitors to browse the web is to enter the website first. if the website loading speed exceeds 5 seconds, the user will not have so much time to accompany you, and this situation will basically lose 80% of the users.
if the website has these situations, it is best to optimize and process them immediately, adjust and increase the various details in the website, and find a good and stable server to ensure the opening speed of the website; at the same time, correct the pictures on the homepage of the website, and try to optimize and compress them as much as possible without affecting the clarity of the picture, so as to reduce the burden of website loading as much as possible.
2. online communication function
after all, the company's official website still wants to bring in consultation conversion, which also means that the online communication function of the website is extremely important. when users are interested in the product, users will have other questions or interests in the product, and at this time, customer service needs to answer promptly. if the website does not have the function of online consultation, then users cannot ask and can only choose to leave, which greatly reduces the website's conversion rate.
of course, if you want to perfectly avoid these problems, you must have a good grasp of the overall website from the early stage of website building and take every step seriously. user experience is of great significance to the website, and user experience is related to the factors mentioned above. therefore, only by paying attention to the above issues can your website have a perfect user experience.
3. website advertising
if netizens are browsing the most annoying thing on the official website, then the first one will basically talk about advertisements. it is understandable that there are advertisements on the official website of the company, but it is best not to have more than two pages. at the same time, it is best to match the background color of the web page, otherwise the repetition will appear abrupt.
4. the value of the website content
whether it is a search engine or a user, what you like is ultimately original high-quality content. if high-quality content is continuously produced in the official website of the company, the frequency of repeated visits and spider crawling will also increase. this is not only conducive to the growth of users, but also conducive to the improvement of website rankings. the optimization results of the website will achieve the results we want.
of course, high-quality content is not only original, but also related to the main and product characteristics of the website. otherwise, after introducing it for a long time, users may not be able to figure out what you want to say, and only content that is valuable to users will be attractive.
5. website size and compatibility
the advancement of technology will also bring about changes in netizens' browsing habits, in addition to PC on the browsing experience, more and more people have begun to use mobile terminals to browse the official website, which also means PC the site needs to provide more energy to website adaptation. it not only enables the official website to automatically adapt to the size of different devices, but also facilitates users' browsing.
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