What aspects does the website’s user experience mainly focus on?
As we all know, the top priority of Baidu's natural ranking optimization for websites now is to provide a good user experience.As long as the user experience is done, visitors will stay on the website for a long time after entering the website, and the chance of jumping to different pages to browse is high, and the frequency of repeated visits to the website is also high.So, what aspects does the website’s user experience mainly focus on?This question is a bit abstract.Below, Brother Gang of Suyou Network cuts out the cocoon and draws silk for you, one by one.
1. One of the user experiences, website opening speed
Whether visitors access the website through a browser input domain name, or enter the website through search engines or other platforms, the first experience is definitely the speed of opening the website.If the website cannot be opened for a long time or is very slow to open, the visitor is likely to be lost, and the probability of loss is very high, usually above 70%.Therefore, when we are building a website, we must ensure that the customer's domain name space and filing are normal and that the website is opened fast enough. This is the first step and the most basic link.
two,User experience 2,Website design style
The user successfully entered the website, and what was presented to him was the landing page.Generally, we will set the homepage of the website as a landing page.At this time, the overall style of the website design gives visitors the feeling that it feels very important. This is the first impression the website gives to users and the first impression the company gives to users.If the design of the web page is shoddy, the first impression of the visitor about the company is that the company may not have much strength and cannot afford to pay for a better website.If the web page style is very generous, the design details are exquisite, and the overall style is very consistent with the characteristics of this industry, then the website will give users a strong sense of immersion.Users will think that this company must have cost some money to build this website, and the details are also very good.So compared with those peers with poor official website design, the chance of this company being stronger is greater, and the risk of cooperating with it may be smaller.This is the first feeling a well-designed corporate website gives visitors, andThe first impression is very, very important.
three,User experience third,The convenience of obtaining information and the convenience of interaction.
Visitors usually enter the website with a purpose. They need to find the information they want as fast as possible, which requires the planning and design of the website landing page to be considered from the user's perspective.Then, this requires the website planning engineer to conduct a good survey of the user group of the website at the beginning of the website building. Every web page, every section, and every jump link are designed based on the visitors' behavioral habits on the page, so that users can find the information they want within three jumps, and the smaller the jump frequency, the better.Secondly, if a visitor wants to contact the customer service staff for related issues, it requires that the website has a customer service telephone number and a customer service consultation system in a conspicuous place on each page, such as a suspended one. QQ Customer service system, Baidu Shangqiao, online message form submission, etc.This is the convenience of a website to obtain information and the convenience of interaction.
Four,User Experience Fourth,Accuracy and practicality of content
The visitor enters the website and finds the corresponding web page. If after reading the content of the web page, he finds that the content is inconsistent with the theme, irrelevant, or the content is incorrect and messy.Then the visitor will likely leave in a short time and judge that the administrator of the website is sending out valuable content randomly, which directly affects the visitors' sense of trust in the website and thus affects the visitors' impression of the company.From this point of view, the accuracy and practicality of the website content are very important.
five,User Experience Five,Design details are readable.
The homepage of some websites is designed beautifully and elegantly, but the layout of the article content on the inner page and even the detailed content of the product page is very rough. How rough is it?It is so rough that the words are not meaningful, and the layout is messy. A large paragraph of text is either a small font and a black piece, or the paragraphs are extremely inconspicuous.For such a website, visitors will be disappointed after entering the inner page because the design details of the inner page are too poor.The inner page does not have to be as detailed as the home page, but it must ensure basic readability.
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