the successful website structure in website construction is conducive to the overall operation and promotion of the website
the so-called page structure refers to the page that users can see when browsing. in theory, this page contains all pages. to add a top navigation bar, a bottom display bar, a middle side navigation bar, etc. to these pages, users or search engines can click this page once to return to the home page, list page, and other pages. so we need to increase the way to return to each page, at least return to the home page. you can see the home page and other links at the bottom of any page. the purpose of this is to make the web page more search engine friendly, while also adding internal links and increasing the weight of the home page and list pages.
1、web page META tag design and page title selection: it is best to choose tags and titles to be close to the content and theme of the page, and extract more important keywords, but it is not recommended that the same keyword appear multiple times, and the number of times should be kept within 3-5 times as much as possible. selecting titles related to the page keywords can also add some descriptive text to the page.
2、website framework structure and page optimization: the content connection between the web page modules should be reasonable and the layout should be logical. in particular, the external links of the home page must be related and complementary, and the content should also be reasonably added to the inner link, which is very conducive to spiders crawling the inner pages of the website. try to minimize the buttons for the website page to move forward and backward, and reasonably set whether the page link needs to be opened in a new window. avoid using pictures as column titles and try to ensure that the page content is crawled by search engines.
3、effectiveness of page links: try to avoid wrong links, regularly check the validity and rationality of all links in the website, and ensure the relevance of the content of the linked page.
4、optimization density of page keywords: add keywords reasonably to the homepage and content pages, but it is best not to appear on the page many times. plan keywords reasonably, and the density should be kept within 5%. appearing keywords in an appropriate amount will help increase the search engine's favorability to the website and promote the page weight value.
5、the first impression a website brings to customers is very important. in order to better show the image and product characteristics of the company, website construction is required to prefer website design in addition to meeting the needs of website functions. in order to give the corporate website a prominent design sense and achieve visual impact and infectiousness on users.
6、the overall design style of a corporate website should be unified with the corporate image, that is, the website's color system, visual elements, page layout method, website logo image, and website slogan fonts must maintain style consistency. the design of corporate brand websites should highlight their own personality. personalized design is usually reflected in the flexible use of colors, lines and layouts.
whether the website layout is coordinated depends mainly on whether the design style of the page is unified and whether the page design is simple and generous. a good website layout will not make visitors feel messy, nor will it be confusing about what to browse next. this requires using a unified color to match colors on the page to ensure that the website logo and navigation bar are coordinated, setting up the anchor text link format and reasonably laying out the internal link.
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