Publicity model for Chengdu website construction
The promotion of JD.com can be said to be a representative work of the Internet industry. It has invested huge funds in promotion both offline and online. Especially in the past two years, the intensity of offline promotion is obviously much more obvious than that of any other Internet company. From small streets and alleys to large luxury shopping malls, JD.com can almost be seen. Obviously its advertising has been a huge success. Many people who originally only knew Taobao gradually became aware of JD.com, a website that sells things online. Of course, if you want to achieve such a publicity effect, you need to invest a lot of money, so as Chengdu website constructionHow should a member of Jingdong Mall learn from and learn from JD.com’s publicity methods to achieve success?
1. Make the best online user experience
Website user experience is always an eternal topic, and almost all articles related to websites are always linked to user experience. Because it can be seen that the most important thing about a website is user experience. Only if the user experience of the website is good can the website's conversion rate be increased. User experience can be composed of many aspects. It does not mean that the website feels good to users, but the user experience is good. It does not mean that a website is designed to look good. If the website is visually good, it means the user experience is good. A truly good user experience is good if it can convert 100% of the website's visitors into orders. Everything else lays the foundation for this. There are only visitors, and without the conversion rate, it is equal to zero.
2. Implement website promotion into daily life
In the past few years, Jingdong Mall's promotion model has been one after another, directly from the original online advertising to daily life. Nowadays, you can often see some delivery trucks printed with the words "Jingdong Mall" on the streets, traveling through the streets and alleys, and they have a very obvious red appearance, which naturally achieves a good publicity effect. This kind of publicity method is much more effective than direct online advertising, because people will have a deeper memory of actual objects that can be seen with their own eyes, while they will only have a little impression of some flat things seen on the Internet. The effect of JD.com’s advertising model far exceeds our imagination.
3. Promote the website into bustling areas where people gather
The best publicity in any industry is for everyone to see it. Neither TV advertisements nor online advertisements can allow all consumers to notice the advertisements made by the merchants. Jingdong Mall has launched advertisements into the bustling business districts of major cities, starting from supermarkets, plazas, shopping malls, movie theaters, amusement parks, etc., wherever there are large crowds of people. Moreover, the advertising slogans are very well done and responsive, such as advertisements in supermarkets. When people go to supermarkets, they must buy things, such as daily necessities, snacks, home appliances, etc. The advertisements placed here need to let people know that on our website, you can buy items purchased in supermarkets without leaving home. The styles are more popular and the prices are cheaper than supermarkets.
4. Promote the website to towns and cities
Town propaganda undoubtedly targetsChengdu website constructionThis is the best way for the company in this industry becauseChengdu website constructionMost of our customers are for factories, self-employed businesses, companies, enterprises, etc., and few individuals build websites. These companies generally will not be established in the city center, but will build factories in the suburbs or towns. At this time, it is definitely better to promote the advertisement in towns or areas where companies are concentrated than in the city center. In fact, Jingdong Mall has also done corresponding publicity in cities and towns, but the intensity is not very strong. Common methods include: Wall advertising, high-speed advertising, brochure distribution, finished product distribution, etc.
The above is the "Chengdu Website Construction Promotion Model" shared by Suyou Network. Thank you very much for your patience in reading this article. We will provide you with more information for reference, use or learning and communication. We can also provide you with: Corporate website construction, website imitation, website copy, imitation website, foreign trade website construction, foreign trade website construction, company official website productionand other services, the company serves customers with the service concept of "integrity, professionalism, pragmatism, and innovation". If you need cooperation, please scan the QR code for consultation and we will sincerely serve you.
