Website construction types and goals from a marketing perspective
With the continuous innovation of Internet technology, more and more people are pursuing the visual effects of website pages instead of paying attention to the practicality and value of the website, causing them to gradually fall into a misunderstanding of website design. For example, take the clothes worn by catwalk girls on stage. Although these clothes are glamorous and have strong design and visual sense, they are not suitable for sale in the mass market because they lack practicality and value for the public. This is actually the same as building a website. Although the design and visual sense of the website are very strong, what is the marketing value and practicality of the website? In this regard, Chengdu website design company classified the types and goals of website construction from a marketing perspective!
Brand promotion websites
The main goals of this type of website are corporate brand culture, corporate product branding, and building a corporate image. Using better brand culture to attract and impress customers may not consider the marketing and value of the website too much. For example, websites that focus on brand promotion, such as popular car shows and mobile phone brands, require a high level of design and visual sense for their website pages. Some websites even use Flash The purpose of production is to maximize the visual appeal to convey the brand effect.
Marketing practical website
The main goal of this type of website is to promote the company's products or services, so that more potential users can see the website's product or service information, and generate inquiries and orders. Although this type of website has a company culture introduction, it is actually mainly about promoting products and services. In the process of website design and production, we will focus more on later optimization and promotion, and will not use stronger methods. JS、Flash and other special effects, mainly focusing on clear and reasonable website navigation and information lists.
Comprehensive website
The so-called comprehensive website actually combines the above two website types. The goal of this type of website is not only to promote the product or service brand, but also to pay more attention to the company's brand culture and company image. This type of website is the type of website currently used by most companies. This kind of website should be designed according to different corporate culture, corporate image and corporate product or service brand. This kind of website is closer to the corporate brand culture.
The above is the "Website Construction Types and Objectives from a Marketing Perspective" shared by Suyou Network. Thank you very much for your patience in reading this article. We will provide you with more information for reference, use or learning and communication. We can also provide you with: Corporate website construction, website imitation, website copy, imitation website, foreign trade website construction, foreign trade website construction, company official website productionand other services, the company serves customers with the service concept of "integrity, professionalism, pragmatism, and innovation". If you need cooperation, please scan the QR code for consultation and we will sincerely serve you.
TAG Label：Website construction
