Beware of the special sales methods of website production companies
The sales methods in the website production industry are very rich. Because this industry is a purely technical service-oriented industry without physical objects, the skills of sales personnel in this industry are high. We often see salesmen going out to visit customers with just a laptop, unlike other industries, which have to bring both promotional brochures, quotations and samples.
In the early days, laptop computers were not popular yet, and many salesmen in the website design company even went out with only one bag, and there was no practical and useful information in the bag except for a few blank contracts. It is no exaggeration to say that this is simply "making a fortune in nothing"! There is no substantial publicity information in the process of communicating with customers. It is hard to imagine that the customer signs on the contract by simply relying on his mouth to persuade him to sign the contract. This situation is hard to imagine in other industries. As he said this, the customer signed and paid.
There is a must-learn performance method in acting, which is to perform without physical performance. The actors have empty hands, but according to the scene and plot, the audience can imagine what the actors have in their hands. This is more difficult than having physical performances. Similarly, salesmen in website design companies often perform without physical performances, and ultimately use their own sales skills to make customers recognize them. This is indeed difficult.
However, as a customer, we must improve our awareness of self-prevention and beware of special sales methods for salesmen in demonstrating their superb sales levels.
What is a special sales method? In my opinion, it is a means of playing the edge. This method is between integrity and dishonesty, between reasonable and unreasonable, and even between legal and illegal. It is difficult to define, and there is no need to define it. However, these special methods can gain many customers' beliefs. This article lists three most common so-called special sales methods.
First, deliberately exaggerate and deliberately conceal
Many small businesses, including some business departments, have very little knowledge of websites, but seeing that some peers have made money through websites, they want to spend some money to build a website and try it out. Anyone who knows a little bit of knowledge about the website knows that building a website does not mean you can make money. In addition, you must also do a good job of publicity and promotion, otherwise no one will know that there is such a website.
So some salesmen of online companies seized the psychology of these lay customers and began to deliberately exaggerate the website's ability to make money in order to completely dispel these customers' concerns, but they did not mention any words about the later promotion. Why? It's very simple. Later promotion requires a lot of manpower and financial resources. Once this data is said, it will scare away these customers. It is easy to run orders. Let these customers build the website first, and then tell them about the promotion related matters after it is launched. If the customer is willing to promote, there is still a chance to sign a contract, otherwise the customer will give up and the salesperson can rest assured.
Second, fishing
One of the biggest characteristics of this kind of sales method is that website building companies often provide services to customers at particularly low prices or even free, such as building a website for customers to experience, and the price is very low and even cost-effective. When the customer is interested, they will raise the price. Generally speaking, business owners with the mentality of "greed for cheapness" are very likely to "take the bait".
Third, intimidation
This kind of sales method is actually very unwise, but it will make some "cowardly and cautious" customers buy it. For example, the Chinese logo of a certain company is about to be registered, and it will be difficult to buy your own logo in the future. In fact, this is selling useless Chinese domain names.
As a salesperson of a high-level website production company, it is very reasonable to use some skills in order to strive for performance. It is acceptable to treat individual customers by taking some special sales methods. However, there must be a bottom line, and this method cannot be made into its normal sales method. Once it passes the boundary, it is a deception of customers at the least, and it is a fraud and is illegal.
The above is the "Beware of the special sales methods of website production companies" shared by Suyou Network and everyone. Thank you very much for reading this article patiently. We will provide you with more information on reference, use or learning and communication. We can also provide you with: Enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionFor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation". If you need cooperation, please scan the code to consult, and we will serve you sincerely.
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