how to conduct online marketing? share accurate marketing methods
many people believe that players who are precise marketing can only play with players who master big data, resources, and platforms. to put it bluntly, it is a marketing method that is not suitable for players of the loser. for example, large companies such as baidu advertising alliance and tencent can only play with user data. in fact, any resource on the internet is almost transparent. candidi players can use these free resources to open their own precise marketing. don’t believe it? i have some very exciting precise marketing methods here.
find accurate customers
i think when looking for accurate customers, you must figure out where your customers are and where they will appear. if you don’t have the resources for big data, then look for customers one by one. many open and transparent platforms have our direct customers, and may not be able to reach a deal, but at least you are your users. the role users play in the later stage is no less than that of customers.
QQ group: never be here QQ don't post mass advertising, don't QQ add people directly in the group, what we need to do is add related industries QQ group, and then exchange resources with related industries. for example, if you sell paint, he sells floor tiles, why don’t you exchange the same existing customer resources?
QQ space: i once applied for anonymous QQ small trumpet, go to the opponent's every day QQ find its customer resources in the space. if you do a good job, you can dig up dozens of accurate users. at the worst day, you can find more than ten accurate users. who are the people you can like, platform, and visit to your competitors? they are either relatives and friends, or user customers.
weibo: with QQ the same way to find customers in the space, open the weibo of the accurate opponent and check his fans. since you follow him, it means you are interested in this area. however, there are some small regrets here, that is, the company's weibo cannot view fans. it doesn't matter, let's look at his CEO、 weibo accounts for positions such as managers and other positions, you can view fans on your personal weibo.
your own website customers: this is a very important resource for your own website. who are the people who can access your website? if these customers can be mined out, it will be considered very successful for marketing, because 90% of the websites are currently waiting for customers. QQ cloud marketing is a product that can help you discover website visitors QQ number and mobile phone number program.
PS： the above is just the first step in precise marketing that we need to do, that is, find our precise users, and more importantly, marketing conversion.
manage accurate customers
being able to market precise fans well is definitely not something you can do by posting advertisements every day. more importantly, let customers tell their customers that your products are awesome. to put it bluntly, it is reputation. in this internet era, creating a good reputation does not require customers to say it themselves. for example, some of the following methods.
showcase cases: for example, after digging these resources, on your wechat, QQ in it, the results of the cases you make every day are revealed, which is why many wechat businesses are on wechat or QQ the main reasons for the revenue chart and customer results are shown. of course, these can be faked. how to make specific pictures and chat records depends on your performance.
multi-faceted marketing: when you know the customer's QQ after the number, that is, you also know the customer's wechat id code, after adding both aspects, QQ there is your brand display in the space, and there is your brand display on wechat, subconsciously telling users that your brand is very big.
word of mouth marketing: if it is a big business, it is definitely not yours QQ after seeing the product on the space or wechat moments, you can buy it directly. at least check the company's strength, or see if the company is good or not. at this time, baidu knows has played a role, and do more than ten baidu knows to promote it in advance.
event marketing: if you are on wechat, QQ i have accumulated a lot of users and have always wanted to get your products. try to do an event to let them get the products for free. if the product is too expensive, give away less or give away other edges, you can use forwarding, like collecting praises to plan the purpose of the event.
summary: in precision marketing, we must be precise, not too much. just like when an advertising company calls you the second time, it can know what you are called, and what they say when they chat with you for the first time. they have to make more than 100 calls a day.
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