From a psychological perspective, the characteristics of shopping website construction
Successful shopping website construction does not simply attract users from the surface of the website, but through the website, it can create an atmosphere that promotes consumption, especially shopping websites, which will inevitably grasp the user's consumption psychology, from attracting to promoting consumption, forming a complete shopping chain, and achieving marketing purposes. Below, Chengdu shopping website construction will talk about the characteristics of shopping website construction from a psychological perspective.
Users who often shop online will always pay attention to the promotional information of shopping websites. It is better for consumers to spend less money to buy the same thing. Therefore, the most successful shopping websites have gradually formed their own characteristics. For example, the activities similar to Tmall Double Eleven have long been tightened by the hearts of users. As these festivals approach, users have made sufficient preparations for their shopping actions. This psychology plays an extremely important role in the construction of shopping websites. JD.com 618 is coming soon. Are you going to become a "shopper" again?
In response to user psychology, shopping website construction can start from the following aspects.
1、Use the festival to create an atmosphere. The website shopping festivals mentioned above can make full use of their characteristics and create attractive ones through the prominent position of the website. BANNER The picture renders the atmosphere of "crazy shopping" and captures the herd mentality of consumers. In addition, "the activities are limited to one day", the tense consumption time can also promote consumption. Therefore, when building a website, you should keep these page section locations prepared for festival activities.
2、Reassuring the consumer psychology of dissatisfaction with products. Every product cannot satisfy every consumer, but what the shopping website needs to do is to achieve as many of each product as possible to achieve consumers' shopping intentions. When consumers dislike the product's lack of characteristics and the price is too expensive, the website should shape the product into "different styles are the characteristics, and trying fresh is the fashion". The expensive product is marked as the original price and the discounted price. Even if the discounted price is a little expensive, there is a comparison price, which will make consumers feel that the discount has been earned. Regarding this psychology of users, the website must always update.
3、Apply focus to the website. To be honest, gossip is a curiosity that everyone has, and this is also applicable on shopping websites. For example, when users log in to shopping websites to buy products, most of them will first observe the popularity of the product, match their own temperament, etc. Therefore, it is best to focus on the introduction of the product with fashion and celebrities, forming personality temptations, and always establish labels such as "luxury", "high-end", and "atmosphere" on shopping websites to meet users' comparison psychology.
Summary: When building a shopping website, it does not care how magnificent the web page is designed. The key is to master the shopping psychology of consumers and allow consumers to get psychological satisfaction from the website from the details, which can become the most successful website building technique for shopping websites.
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