do rural e-commerce need websites for promotion and marketing?
the development of online car-hailing has caused difficulties in the traditional taxi industry. when taxi drivers spontaneously organize protests against online car-hailing, many netizens are on the side of online car-hailing and list the "ten sins" of taxi. there is one thing that is quite interesting, that is, the taxi refusal.chengdu website constructioni found that the climax of taxi refusal occurred when the online car-hailing industry debuted. at that time, taxi drivers could earn double the price when they took an order online, so they desperately took online orders and ignored them when facing pedestrians on the road. is this a response to a sentence: "if you want to let it perish, let it go crazy first!"
in rural e-commerce, how do internet tycoons occupy this market? alibaba, jd.com, suning, etc. opened a subsidy plan for rural e-commerce last year, allowing rural consumers to develop the habit of online shopping by burning money. of course, agricultural products are also sold through e-commerce platforms, thus forming a virtuous cycle. with the support of internet giants, many places have begun their internet e-commerce journey. there are currently two main ways to sell agricultural products. one is site-free marketing, and the other is to establish an independent rural e-commerce website.
no site marketing. it cannot be denied that with the support of internet giants, most rural e-commerce companies have taken this path and opened flagship stores on a certain e-commerce platform. taking the e-commerce model in a small town as an example, the composition model of its e-commerce platform is roughly as follows: 136 industrial enterprises conduct e-commerce, more than 400 individual merchants sold through group buying websites, and 18 rural taobao village-level service stations... it is not difficult to see from this set of data that companies are more keen on independent website construction, while most individual merchants and rural e-commerce have strong dependence on large platforms. the reason is that most individual merchants and rural e-commerce themselves are not very strong and their business scale is not very large. they also require considerable investment in establishing websites and website maintenance. it is quite wise to choose a third-party platform. however, when all rural e-commerce companies flock to taobao, how can they show themselves and highlight their advantages? the low threshold will inevitably lead to follow-up. if you want to gain attention, you need to increase marketing and operation costs. if you calculate this account carefully, you may not be low, and you may not get much reward!
create a website model. what is the function of a website? industry insiders pointed out: when agricultural product marketing entities have a certain scale and strength, they should still build their own website. a website is not just about marketing, but can also establish the brand effect of rural e-commerce. a mature and independent rural e-commerce website should have the functions of sales, brand building, and payment. through website optimization and promotion, the website itself can complete all online transaction processes. simply put, a rural e-commerce platform website should cover many aspects of content, including local information, product information, service information, promotional information, sales and after-sales service information, contact information, online procurement platform, user communication platform, etc.
which of the two online marketing models of rural e-commerce is the focus of your development?chengdu website constructionit is believed that under the dividends of the policy and the premise of financial subsidies, it can temporarily rely on a certain e-commerce platform. at the same time, it is best to build your own website. the website may not be mainly marketing, but mainly a publicity-oriented rural e-commerce website. once the policy dividends are lost and the marketing costs of e-commerce platforms increase, then the development center will be turned to its own website. after all, as long as the website has traffic and marketing power, even if the transaction odd number is reduced, the cost is almost zero. only by going lightly can you get longer and have greater development potential!
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