what third-party tools are available for website statistical analysis?
do we still remember when we started learning to build a personal website? it is definitely necessary to install website statistics tools for the website. then you may log in to the backend of the statistics tool many times every day to see how many people have visited it. whenever you see the increase in the number of visitors, you feel quite happy. whether we are old webmasters or new webmasters, we must install website tools after setting up the website. first, we can see if there are users visits, and second, we need to analyze the analysis of the website's user group and other parameter information through statistical tools so that we can adjust marketing strategies.
generally speaking, most of our webmasters and users will choose and use third-party website statistics tools. from a professional perspective, they are definitely more professional than we build on ourselves. of course, large-scale project websites should not use third-party statistical tools, and will set up open source statistical tools or deploy unique analysis tools themselves. after all, using third-party statistical tools may be obtained to a certain extent, but personal websites or small websites should not care too much about this.
before jiang jiang was preparing to write this article, he would first search and see which merchants currently provide third-party free statistics tools. although there are still a few merchants, there are still some minor changes, such as alibaba's quantum hengdao statistics closed, tencent also has its own statistical analysis tools, and the original CNZZ statistics were acquired by alibaba (dummy trouble). here, lao jiang will take a look at what mainstream website statistics tools are currently on the market, and what are their characteristics? should we continue to use them or change them again?
first, CNZZ（ friends)
1、at present, CNZZ statistics have been acquired by alibaba and renamed youmeng. in terms of function, it must be much richer than before, because the current youmeng is a collection of youmeng and diyuanxin network data, CNZZ the three companies merge to create a tool for all-domain data.
2、 youmeng has functions such as statistical analysis server, industry data solutions, self-service analysis tools, operation tools, global indexes and reporting. of course, for ordinary individual webmasters, complex tools are basically not available, and what we need to use is website statistics tools. large and complex functional requirements companies will definitely not use third-party services because they definitely do not want data to be obtained by third parties.
3、regarding the statistical tools that most of our users need, lao jiang used them before, but now he can no longer accurately obtain the keyword origin. some netizens mentioned that after installing statistics, some areas will have advertisements pop up in the lower right corner of the website, and the discussions in his user forum are quite controversial.
4、as a new brand and transformation at present, it is definitely understandable to encounter problems, but i hope that this product will no longer be tossed and broken since most users like it. we need to pay attention to the richness or trend in functions, or the actual use value to satisfy basic users.
second, tencent analysis
1、tencent is quite interesting. the product scope involves various industries and fields. the statistical tools should be based on DISCUZ application analysis tools that assist in development. a while ago, lao jiang saw a user mentioning this tool and he also experienced it alone.
2、judging from the tencent analysis tool functions, most of the items that are expected to have, including entrance, browsing depth, device analysis, and even user gender, age, and education segment analysis. this function is relatively novel.
3、tencent analysis tool also provides some extended tools, such as network speed analysis, speed diagnosis, user region analysis and monitoring services. for this product, i don’t know whether it will continue to improve and develop. from the perspective of the entire architecture, the functions are still ok. i am worried that i will not continue to develop, but just imitate the functional appearance.
third, 51. LA statistics
1、if it is an old webmaster, it will definitely know 51. LA a jiang, the founder of statistical tools, remembers that there was an open source program that could independently install its own statistics tool. later, i gradually turned to the current third-party statistics platform. it was not easy to go through the road of personal operations (development log:http://www.51.la/news.asp）。
2、although zitian network is currently operating, the statistical tools are not commercialized yet (it is unclear whether the backend is open to business operations). on the surface, the current 51 LA statistics tool is a relatively clean and free third-party tool.
3、from the perspective of operating time and experience, 51 LA the current functions and stability are relatively good, and i will CNZZ adjusted to 51 LA statistics, after all, there are still many people who haven't used their family for a long time.
fourth, baidu statistics
1、although baidu has not been adding new statistics tool products for a long time, it has absolute data sources to obtain channels. especially after the closed source keyword function, only baidu statistics can accurately obtain the statistics of website keywords, and other statistical tools are inaccurate in the statistical sources of keywords.
2、baidu statistics is quite rich in functions, not only the functions that statistics have, but also powerful analysis tools, including webmaster administrator platform, promotion analysis, mobile statistics, recommendation information, etc.
3、at present, more and more webmasters are beginning to choose baidu statistics, not only to be able to obtain all the information on the website with more accurate accuracy, but also to evaluate the website performance advantages. (rumored that using baidu statistics will have good results)
fifth, 51 YES statistics
1、51YES statistics have been around for many years. jiang jiang once used it on the website. because he didn't like his interface very much, he later switched to statistics tools from several mainstream platforms.
2、51YES after all, it has been around for so many years and has been around, so the basic statistical functions are relatively good. there are traffic statistics, real-time analysis, visitor statistics analysis, client analysis, visitor structure analysis (education, age, gender, income), and intelligent comparison.
3、from the personal experience, the current 51 YES the official website of statistics tools is not very popular, and i am worried about the frequency and stability of their product updates.
sixth, Google Analytics
1、if it is a chinese website, it is definitely impossible to choose and use it at present. first, the statistical data is inaccurate, and second, the website cannot be opened or even slow down. if we are an english website or a website from another country, we must use this excellent one Google Analytics statistical tools.
2、we're from powerful google administrator tools as well as Google Analytics analysis is undoubtedly the best webmaster assistant at present.
in summary, the current available third-party website statistics tool compiled by lao jiang is considered mainstream. if the top five are used in chinese websites, the english website needs google statistics. from the perspective of user numbers, the current use of personal webmasters CNZZ、51.LA most of them are statistics from baidu, and we can also set up private statistical and analysis tools ourselves. dear friends, which statistics tool do you use? how is it used?
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