Corporate websites are link points for enterprises from offline to online
Many people seem to be skeptical about the value of a website. What exactly can a corporate website bring to the company? Can the official account replace the role of the website? If a company can open a store directly on the e-commerce platform, why bother to operate its own website... For website construction, such problems have indeed troubled many companies. If this knot is not untied, it will be difficult for a corporate website to make a difference.
What can a website bring to a company?
If a company's website is done well enough, it will bring a steady stream of orders to the company. Many companies are accustomed to looking at things from the past perspective during website operation, which is to put the website keyword optimization first, and then try their best to use the website to take orders.
Such websites are just taking orders and advertising, and are a supplement to traditional marketing channels. In fact, it is far from enough. Learning from Xiaomi’s strategy, why Xiaomi is successful? Many people say that Xiaomi’s mobile phones are cheap, but in fact they only say a small part of it right.
Xiaomi’s greatest contribution is to enable the customization mode. Customization does not mean that it specializes in a certain mobile phone or product for a certain person. The so-called customization is to summarize their demands for the product one by one through interaction with target users and fans, and then design related products, which represents the wishes of most fans, and then achieve success through viral word-of-mouth marketing.
Then, the website can become a channel for dialogue between users and enterprises, summarize the needs of users through the website and tailor the products they need, thereby changing the traditional production process. In the past, it was mainly used by enterprises, and sold to consumers whatever they produced. Consumers had almost no say. However, through the Internet, this situation is to produce whatever consumers need, and in this way, it is to meet the personalized needs of the Internet.
Can the official account replace the role of the website?
The answer is also no, because the official account is still a new thing. An official account operator once said that two years ago, if you run a public account and publish an article, you will get thousands or even tens of thousands of clicks. Now, it would be great if you can have hundreds of clicks in carefully crafted articles!
What's more, the official account is Tencent's own product. In the process of continuous revision, the role of the official account is getting smaller and smaller. Moreover, for enterprises, if they want to operate a public account well, the time and energy they spend is no more worry-free than building a website. Moreover, compared with the number of official accounts, the former is 10 times more than the latter, and users are still those users, but the situation of more monks and fewer meat is getting worse and worse. Obviously, with the increasing difficulty of operating the official account, it is becoming more and more difficult to obtain the effect. What is even more unacceptable is that if the official account operation is a little too much, it will be possible to ban the account immediately.
In short, a company’s WeChat official account is not free! At least, it is not as unrestrained as the website, letting me fly.
Companies trade directly on e-commerce platforms, don’t need a website?
Nowadays, the e-commerce platform has a large traffic and has gathered a large number of target users. This is undisputed, but there are only a handful of famous e-commerce platforms, and everyone's competition is quite fierce.
Take Taobao as an example. If a merchant wants to obtain traffic, the store reputation must be guaranteed. Then, he needs to buy Taobao products, and then Taobao customers will help promote it. What about now? Many traditional media TV advertisements end up showing the words Tmall and JD.com, while the links to video advertisements are generally directly on the products of Tmall and JD.com. The traffic battle is becoming increasingly fierce. If you want to sell your products without spending money, do you think it is easy? Many companies are now playing this way, with their own stores on e-commerce platforms, and at the same time, guiding users through the website. Doing so can save a lot of money and maintain relative independence.
Building a website only requires a domain name and server, which requires long-term costs. The website construction cost is basically one time, and then the maintenance and operation of the website. Compared with other platforms, the website is easier for companies to use their strengths. As long as they operate properly, it is more promising than official accounts and e-commerce stores in the long run. Therefore, the operational thinking based on the website as the main and the official accounts and e-commerce platforms as the auxiliary is the most correct!
The above is the "Enterprise website is a link point for enterprises from offline to online" shared by Suyou. Thank you very much for your patience to read this article. We will provide you with more information on reference, use or learning and communication. We can also provide you with: Enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionFor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation". If you need cooperation, please scan the code to consult, and we will serve you sincerely.
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