Let’s take a look at how “high emotional intelligence” websites speak?
“Emotional intelligence, a term in the new era, has always been one of the criteria for judging a person's comprehensive quality.As a tool to realize a certain function of an enterprise or an individual, the website is personalized to a certain extent. Therefore, our website also needs high "emotional intelligence" as its way to win.
The so-called high emotional intelligence is to put it bluntly that you can perceive the changes in society or people in details and adjust your behavior to adapt to your behavior.It's easy, but very difficult.Let’s give an example of low emotional intelligence.You beg me to help you do something. The task is already very late and it is still raining. I am still at your house. At this time, you say, "Do you have a cup of hot tea first and go home and rest quickly. You are going to work tomorrow!"In fact, this behavior is also reflected in many ways on the website. Just like this example, you don't know how to grasp the psychology of consumers, so you can talk nonsense and make consumers feel uncomfortable.
So how can we create a website with "high emotional intelligence"?How do "high emotional intelligence" websites speak?
1. Speak human words, speak human words, speak human words
The "speaking human words" here is not the meaning of language and writing, but whether what you say can be understood by others.Take product copywriting as an example, "Complied with 3 C Standard", "Nickel-titanium alloy technology", "Helium-neon laser welding", etc., do you feel confused?In fact, consumers are in the same mood. If you put your heart in mind and buy a product, it will be meaningless to consumers. The real meaning lies in what value it can bring to consumers.
2. Grasp consumer sentiment
Some people say this is the most difficult thing to do. We can use general psychological speculation to understand consumer psychology.If I put a promotional message on the website, then I speculate that consumers may be excited and start the buying and buying mode. This will introduce some supporting products appropriately, and the sales benefits will increase.
3. A fair attitude, less emotional
Many website copywriting positions are firmly on their own and are very obvious, which makes consumers feel that this is your opinion and is very unreliable.Therefore, you should say "fairly". Favoriteness is actually there, but at least you should not write too clearly in the copywriting. More objective and fair visual data and facts will make consumers trust more.

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