How to improve the keyword ranking of corporate website optimization
3、Auxiliary spider recognition flash content
Some special effects on some websites do need to be passed flash For expression, such as videos or other animation effects, spiders cannot crawl and perceive content, so they need to solve the problem through content surround. flash Fill in the content with necessary text descriptions, which are similar to img In the tag alt attribute function;
4、Follow the principle of using as little as possible
Friends who have a little understanding of website development may understand this better. The implementation of functions in the website may not necessarily be in one way, about the framework, js、flash Use should be avoided as much as possible. If you hope that the content you see by search engines will not use frames. Unless a functional module in the website is not a framework or other technology, you can use the third suggestion to make up for it and try to support the spider's perception of the page content;
5、For the same content (Sample text )Contains package
Among the same type of pages, the proportion of common content is often relatively high. For example, the content at the end of the website structure is all copyright and help. If the content accounts for a relatively high proportion, it needs to be encapsulated or passed. nofollow Attribute definition makes search engine spiders more accurate in judging the subject content. The techniques used at this time are often js、 Frameworks, because they will be abandoned by spiders, reduce the similarity of pages of the same type, just in turn takes advantage of their unfriendliness to search engines.
In view of the above summary, we will use a case page to illustrate the impact of the signal-to-noise ratio. The following screenshot is the main content of the financial management target of an online lending platform. The only numbers of the same type of financial management target are different, and the other contents are the same. Therefore, it is difficult for pages with serious homogeneity to participate in the ranking. Moreover, the more pages included, it will be considered that the page duplication is higher, and the greater the negative impact is.
Summarize
The target keywords need to be highlighted on the page, that is, weNeed to guide spiders to better identify our target keywords，To achieve the ranking of target keywords, you need to perform necessary and necessary for spiders during the guidance process ldquo; Noise cancellation& rdquo;， Reduce secondary information that affects keyword judgment and obtain better ranking scores for the website's target keywords.In summary, we can roughly improve the signal-to-noise ratio from two aspects. First, try to avoid using it. flash、 Technologies such as frameworks, without sacrificing the necessary user experience, are the second to encapsulate the sample content that is unnecessary to be crawled as much as possible, and at the same time cooperate with nofollow The attribute guides the spider to abandon crawling the secondary link.Through the above methods, it can also be clearly seen ldquo; noise& rdquo; It is a double-edged sword, it depends on how you use the target keywords.
The above is the "How to improve the keyword ranking of corporate website optimization" shared by Suyou Network and everyone. Thank you very much for reading this article patiently. We will provide you with more information on reference, use or learning and communication.We can also provide you with:Enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionFor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation".If you need cooperation, please scan the code to consult, and we will serve you sincerely.
TAG Label:Website optimization Corporate website Keyword ranking
