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the website optimizer will conduct a detailed evaluation of key performance metrics of diligence in organic search on the website. key performance indicators include: the number of web pages included, website visits, keywords, website pv quantity, link quantity, etc. these are important indicators of natural optimization effects, reflecting the display effect of the website in search engines.
1、website collection rate
by comparing the inclusion volume of a website, inclusion volume is one of the key points of website optimization evaluation. for example, 100 articles were updated, including 70. with such a collection ratio, you can see what search engines want to include and which columns they want to include.
2、ip、pv ratio
when you do SEO when the website ip and pv it needs to be calculated, but have you considered the relationship between the two?
if the website pv values and ip the values vary greatly, for example pv: 100ip: 10, what does this mean? it means average every ip users who visit this website may have read 0 articles, indicating that the content of this website is still loved by users. generally speaking, the website pv/ip the greater the multiple, the better.
3、regional user data analysis
as for natural traffic, users have a stronger sense of trust than bidding traffic, but they also need to combine the company's promotion of products and regional needs. SEO in the development of the network market, it is difficult to control the user's geographical data distinction and source locking, which leads to network traffic, but is inaccurate and does not match the enterprise business.
of course, the user needs and behaviors in different regions are the same. through the analysis of user data results, we can further determine the strength and weakness of promotion in different regions. we have a further understanding of market demand. it can be used as an important data support for measuring the formulation and promotion positioning of subsequent promotion strategies and promotion positions. .
4、page bounce rate
most SEO optimizers will ignore the page bounce rate data. of course, they are not ruled out and they are also viewed, but they do not pay attention to it.
the bounce rate of the page determines whether the website has the ability to retain users.
it’s like we are reading a progress bar and analyzing the behavior of users on this website to understand the marketing capabilities of each page.
five, single ip value of
in fact, many companies want to see transformation, after all, the main purpose of making money is to make transactions. they care very much about single IP the value of the website is the total profit per unit time /IP quantity. for example, if there are 10 ip, one profit is 100 and the other is 1000. then it needs to be a 1000 more efficient website.
5、keywords
right SEO in other words, the number of ranking keywords that need to be paid attention to is not low. whether it is industry words, brand words, or long-tail words, the overall number is basically several thousand. how to distinguish keyword traffic and how to expand and filter keywords is not only needed. combining index data, it is also necessary to combine the website’s customer acquisition situation.

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