SEO Hundreds of thousands of whys
1、Does the content update frequency must be fixed? If I update one article every week this month, but one article every two weeks next month, is this OK?
Answer: Yes, as long as everyone keeps their account active and content updated, to meet the content needs of users. However, if some developers update once a year or do not update, it will affect the user experience.
2、How high is authoritative priority for Baidu search rankings?
Baidu search sorting is a comprehensive consideration, involving various factors such as content quality, Baidu search algorithm specifications, landing page experience, etc. Authority is only one of the measurement dimensions.
3、Is website registration a basic threshold?
Yes, website registration is a relatively important information. It is recommended that you apply for filing in a timely manner according to the requirements of national laws and regulations after building a website.
4、There is no so-called professional depth in the field I publish. What is the major I pursue?
Of course, not all industries need strict and professional depth. This is not an encouragement to force simple things to be put into a long and verbose content. I hope to improve my experience from the perspective of my own industry. For example, looking for couples avatars, mobile phone screensavers, etc. I hope developers can pay attention to the user experience and the content is beautiful.
5、Why is my content search sorting low?
I hope that everyone will first check their own content quality in four aspects, including field professionalism, content communication, user experience and peripheral information, according to what was mentioned in the previous article; secondly, you can search for what users may search for. query, Compare and find out whether there are other better results. If you think your content is better but does not have a good search display, you can provide feedback through the Baidu Search Resource Platform Feedback Center. .
6、The original content has not been well included. What should I do if it is in this situation?
Search sorting is affected by multiple factors, such as the degree of user preference, the overall quality of the site, etc. It is impossible to measure the reason why the content has not been included from the original dimension alone. If you think your content is very high-quality and you should get a better search presentation, you are welcome to explain your case in detail through the feedback center of Baidu Search Resource Platform, and special staff will follow up and solve your problems.
7、PC What are the standards for high-quality content on the end?
PC The standards for high-quality content between the end and the mobile end are unified.
8、Are there anything to pay attention to when inspecting the new site?
First, check whether the registration information of the site is complete, and secondly, whether the content of the site is rich and high-quality. If the site content is very high-quality but is not included or presented in search, you need further feedback on the issue and seek help.
9、If the content published by the producer is of high quality but does not have relevant certification in terms of qualifications, will Baidu Search still think that such content producers are of high quality?
The needs of users such as medical, finance, law, and e-commerce clearly point to authoritative, professional and trustworthy content, and relevant certifications are required to ensure the authoritativeness of the content.
For Baidu Search, the qualification certification of producers is "icing on the cake". If there is no certification, Baidu Search will also comprehensively measure producers from the perspective of content quality and activity.
10、Producers can produce high-quality and authoritative content, but due to the particularity of the field, they do not have a high level of activity. Is this still a high-quality content producer?
The activity of a site is one of the criteria for Baidu search to judge whether content producers are of high quality. For activity, we will comprehensively measure it based on the characteristics of the industry and the type of site.
11:For a forum or platform, how should content producers ensure that they "concentrate on creating content in their field"?
Content producers need to ensure that the content under different sectors is highly related to the sector. For example, in the technology sector in the forum, there cannot be irrelevant content such as travel guides or food sharing.
Questions about page content:
12:《Baidu Search Guide to Quality Content and Baidu released two days ago APP How to use the mobile search landing page experience white paper 5.0 to cooperate with the reference?
《Baidu Search's Guide to Quality Content" focuses on what Baidu Search believes to be high-quality content producers and high-quality content. Producers can refer to the guide to optimize their page content.
《The Landing Page Experience White Paper 5.0 mainly defines the standard requirements of content producers in page advertising, interaction and service processes. For high-quality content, the page browsing experience should be optimized by referring to the requirements of "Land-Place Page Experience White Paper 5.0".
13:If you are a mini program developer, do you also have to comply with the specifications in this guide for the published content?
If you are a smart mini program developer, you need to refer to this guide to produce high-quality content. At the same time, for site-level content producers and personal content producers, you should also refer to this guide when publishing content to optimize your content.
14:For pages that provide services, is the more gain content the better?
Gain content can indeed bring users a better search experience, but the premise is that it must be highly related to the topic and must also complement the main content. Content producers cannot blindly pursue gain content in order to improve Baidu search evaluations, which will instead be considered as suspected of pieced together.
15:Is it added to the content?Short video,If Baidu searches, will you think such content is better than plain text content?
The addition of videos, pictures and other elements into the content may make the content more "appearance", but Baidu Search will still comprehensively measure the content when judging the quality of the content and will not "generate it from a single point".
16:How can Baidu Search judge the quality of content composed of pure pictures?
For this type of content, Baidu search will look at the quality of the picture (Content that affects the user's impression, such as clarity, whether there is a watermark )And how well the image content meets user needs (The picture is consistent with the title description and the picture content is rich and comprehensive )Make a judgment.
If it is the presentation form of an album, the pictures need to be classified in detail according to different contents. For example, the picture album in the automotive field includes categories such as interior, exterior, central control, etc.; the picture album in the real estate field includes categories such as surrounding facilities, community environment, living room, bedroom, etc.
17:The content produced is very high-quality, but the article is relatively short. Will Baidu Search believe that such content has not achieved "comprehensive analysis and explanation"?
We encourage content producers to publish professional and authoritative content and explain comprehensive content, but the content should be meaningful. Remember not to make up text or force pictures to pursue the length of the content. This will affect Baidu Search's evaluation of the page content.
18、Will Baidu Search prefer articles that embed videos?
If the content embedded in the video meets the requirements of the topic content and meets the needs of users, it can be displayed in a richer form on this basis, which can improve the overall view of the article. But this is not absolute. In fact, Baidu Search does not have any rigid requirements for the presentation form of content. If some content is more suitable for display in text or pictures, there is no need to use videos.
19、Articles with authoritative sources will be given points, so will articles without authoritative sources be given points?
Won't. In a professional field, if a content producer has professional endorsement and the content is of high quality, then his content may be extra points. However, if he has professional endorsement and the content is low-quality, the content provided by other sites is very comprehensive and rich, and we will not be deducted in the content quality level, and the score will be higher than the former.
20、Will a small advertisement be suppressed if an article is inserted into it?
No advertisements are allowed in the middle of the article. If you want to insert an advertisement, you can insert an advertisement after the article is finished without affecting the user experience. This involves the landing page experience standards. For details, please refer to "Baidu". APP Mobile search landing page experience white paper 5.0》.
21、Can I ask if I can directly give a prompt on the Baidu Search Resource Platform what content does not comply with the search algorithm specifications in my website?
This is a comprehensive norm and criterion, and it is difficult to measure and judge with specific tools and data. If you want to know the rules and detailed interpretation of Baidu's search algorithm, there are many algorithm guides and Q&A articles in the Search Academy, you are welcome to read and learn.
22、Why is it that some original and high-quality content has not been included, but pirated articles have gained more traffic?
Highlighting your original and high-quality content in your own website will make it easier to obtain search traffic. If your original content is stolen and plagiarized, you can protect your rights through legal means or provide feedback at the feedback center of Baidu Search Resource Platform for help.
23、Is it easier to get search traffic on mobile content?
This mainly determines whether the content is of high quality and whether it complies with Baidu search specifications. In addition, the user's retrieval experience can be improved through mobile adaptation services. For more details, please refer to "Baidu" APP Mobile search landing page experience white paper 5.0》.
24、Is it beneficial to obtain search traffic by continuously producing original and high-quality content?
Continuously outputting original and high-quality content and gaining more user clicks and recognition will increase the website's rating and thus obtain more search displays.
25、What does Baidu currently think about the "quick scheduling" behavior?
We currently have a mature anti-cheating system that is continuously monitoring and cracking down on it. In addition, we will focus on promoting work and control in this area in the future. We can look forward to our next notifications and policies.
26:Why should I launch the Jinfeng algorithm?
First of all, the batch generated inferior aggregate pages will cause the flood of resources on the site, occupy search engine resources, and affectBaidu SpiderOther high-quality content was found during the inclusion process;
Secondly, the aggregated pages generated in batches through technical means usually have the problem of exaggerating or even false about the page content, which leads to a large gap between the information obtained by search users and user expectations, which harms the user experience;
In addition, some developers produce inferior aggregated pages with the actual purpose of attracting users to click, thereby benefiting from it, and having a bad impact on the fairness of search results.
27:My website comes with a site search function, and users will generate normal search result aggregation pages when searching. Will this situation have an impact on my website? For static search result pages, it is difficult for the website to check. If it is not deleted and cleaned up in time, will it affect the website's evaluation in search?

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