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What is SEO? How to do it well SEO

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In this era of rapid development of the Internet, if the website wants to develop in the long term, it must pay attention to rankings. SEO The emergence of the website makes the search engineKeyword rankingImprovement, gaining more brand display opportunities, allowing more target customers to understand the company.So how to do it well SEO What about optimization?There are mainly the following aspects:

1. What is SEO?

SEO It is search engine optimization ( Search Engine Optimization) The abbreviation of the word "is" refers to the way to obtain relevant traffic by using reasonable means that easy search engine indexing, making the basic elements of the website suitable for search engine retrieval principles and are more user-friendly, so that they are easier to be included and prioritized by search engines.

2. Why do it SEO?

The website cannot be found on the search engine, the ranking effect is not obvious, the website traffic cannot be improved, etc. SEO Optimize the problems to be solved.The Internet has become mature so far, and search engines are a huge traffic portal. SEO It is to do what users like and an effective way to get the website to obtain these traffic.Do a good job in the business SEO It is the driving force for progress.

3. How to do it SEO?

SEO Optimization is to optimize the website based on search engine search rules, which generally includes on-site optimization and off-site optimization. On-site optimization mainly focuses on keywords, architecture, content, links, CMS Optimization analysis of the content of the system and other websites themselves.Off-site optimization also includes periodic updates of high-quality related content andWebsite external linkConstruction to improve website entrance and traffic.

SEO It seems simple, but it is actually a complicated long-term job, but SEO Optimization will improve the website rankings and search results are at the forefront, thus gaining huge brand exposure and obtaining a steady stream of free traffic, which will play a very important role in the development of the company.

Four,Website construction

SEO It is inseparable from website construction. If you want to rank the website at the top, the first step is to let the search engine crawlers crawl the website so that they can rank according to the algorithm. If the crawlers cannot crawl the website page at all, there is no ranking.Therefore, at the beginning of the website building, it is necessary to SEO Consider it.It mainly reflects the following two aspects:

1.Reasonable website planning

The main ones are the flat layout of the website, auxiliary navigation, internal link design, page structure, etc. The website is planning in the early stage, which is equivalent to preparing for the arrival of the crawler, so that the crawler feels that this is a friendly and tidy website.

2.Website code optimization

This mainly includes site maps, robots File, 404 template, 301 redirection, pictures ALT、title Tags, websites TDK、 Keyword optimization, nofollow、 page meta etc. Through code optimization, the crawler crawls more smoothly in the website, pass the keywords of the website to the crawlers for better crawls, make their crawls more smoothly in the website, and clearly pass the keywords of the website to the crawlers so that they will not get lost or be caught when they are not crawled.

5. Content filling

The content of the website is the core element of the website and is a filling work carried out around corporate brand and business products. When adding content to the web page, you should pay attention to the following points:

1.Keyword layout: keyword layout in title and article paragraphs;Keyword layout at the first paragraph and end of the article;Long tail keyword layout, etc.

2.Internal link construction: It is mainly reflected in setting up anchor text in the article.

3.Article content: Although crawlers prefer original content, they should be based on the theme of the website and ensure the verticality of the website content. Don’t make the website content lack the theme because you pursue originality too much.

4.Update frequency: The frequency should be stable. The frequency depends on the content of the company's website. The popular ones can be updated more frequently, such as updating every day or 3-5 articles per week;For websites with niche directions, there is a lack of content and cannot be updated every day or weekly, you can also choose to update two Mondays or monthly. Never update frequently to make the website content look rich and repetitive articles without connotation.

6. Off-site optimization

The so-called off-site optimization is actually external links. You can use friendly links, forums, blogs, abstracts, self-media platforms, etc. Please be careful to make high-quality external links. Never do not make spam external links, as they are likely to be downgraded by search engines.

7. Data analysis

Through Baidu webmaster tools or other platform query tools, you can see the relevant visit data of the website, such as source keywords, user access paths, etc., through the relevant data, you can use the following data to SEO Real-time monitoring of work and plan ahead. If the traffic of certain keywords declines, you can develop a solution.

8. Competitive product analysis

In addition to doing a good job in and out-of-site optimization of your own website, you also need to analyze the ranking of competitors. The competitors' keyword settings, external link distribution, internal link layout, website structure, and article publishing frequency need to be analyzed. Only by knowing yourself and your enemy can you win a hundred battles.


The above is what Suyou Network shares with everyone "What is SEO? How to do it well SEO", Thank you very much for your patience to finish this article. We will provide you with more information on reference, use or learning and communication.We can also provide you with:Enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionFor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation".If you need cooperation, please scan the code to consult, and we will serve you sincerely.

TAG Label:SEO optimization

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