tutorial on the optimization of suyou network website
tutorial on the optimization of suyou network website
when it comes to website optimization work, most of them SEOer they will consider optimizing the page keywords of the website, but many people ignore the optimization of the picture, let alone the optimization of the picture ranking. although search engines today cannot identify pictures well, and rankings of picture sites are also difficult, in actual applications, netizens do not search for pictures than web pages. on the contrary, many websites with better image rankings also have a large amount of traffic.
for some graphic websites, especially some e-commerce websites, customers may have the desire to buy because the shape of a product is very beautiful. according to the data collected, for most customers and netizens, pictures or videos often drive the desire to buy much more than text web pages. therefore, the optimization of the picture can completely gain more target customers. although e-commerce websites do not have more pictures than picture resource websites, compared with general corporate websites, pictures are indeed a major feature of the website. at the same time, high-quality picture information is also an added value of the website content, such as baidu's picture and text logo, so it is very necessary to optimize the picture on the website. so for a picture website, how should we optimize the ranking of pictures?
1. optimization method for image ranking
for the search ranking of images, overall, the ranking mechanism of images is the same as the comprehensive ranking score of keywords, and is also divided into basic scores, on-site scores, off-site scores and user experience.
1、basic score
the basic score is the quality, originality, display content, format, size, picture naming, etc. of the picture itself.
2、score in the site
for graphic websites, the on-site scores of pictures are mainly divided into the following 3 points:
（1）、the page situation where the picture is located: page weight, web page layout, website structure, page opening speed, URL path, image localization, advertising, js code, etc.
（2）、picture and content related situation: picture naming, picture ALT information, pictures title information, image anchor text, information around the picture, etc.;
（3）、image matching text description: since search engines cannot identify pictures well, we will help them. alt and title with all the complete content, we will add some text descriptions at the bottom of the picture. this text should be repeated as much as possible. alt and title the keywords in the title, for example, are "so-so-so-so-so-so-s seo blog", picture alt the description is "so-so-so-so-so-so-so-so-so- seo thinking blog", and then write a paragraph under the picture around "so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-s seo blog, so this search engine will turn "so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so-so- seo the word "thinking blog" is linked to this picture, and the participle surrounding this word may also have a good ranking.
3、score off-site
the most important thing for image ranking is the number of external links and wide range of references of the image. SEO observation of forum blog websites, spiders not only crawl html files are also frequently crawling picture files. the source of spider visits may be links within the site or off-site links.
currently, most forums allow inserting network images. when we put our own pictures on the forum, the spider may crawl to us along this address.website serverthe picture file. in this regard, SEO the forum also shares some ways to keep the image address:
（1）、forum pictures
large forums like sina tencent never allow external links to advertising, but they do not shy away from pictures. they go to these forums with high weight and post pictures of the target website. of course, this is very resource-consuming. if you don’t want this, you can upload the picture to the forum and occasionally mix an image address between the pictures of the post. this way, the administrator will not pay too much attention, but don’t do it too much.
（2）、blog pictures
the method is similar to the above. the advantage is that the pictures on blogs such as sina and netease have a high weight on baidu, and the pictures in the blog posts can often get good rankings.
（3）、encyclopedia
SEOer i was also very worried that baidu encyclopedia could not add external links. later, the image address was placed as reference materials and passed quickly. this not only allowed the spider to crawl the picture, but also brought a high-quality external link to the website.
4、user experience
follow the web pagekeyword rankingsimilarly, the first step is to be included and displayed. the key is to have a good user experience, that is, the previous basic score and the sublimation of the relevance of the pictures and the web page.
the above is the "suyou network website optimization tips and tutorial" shared by suyou network and everyone. thank you very much for reading this article patiently. we will provide you with more information on reference, use or learning and communication. we can also provide you with:enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionfor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation". if you need cooperation, please scan the code to consult, and we will serve you sincerely.
TAG label:website optimization
