Thoughts on website upgrade caused by a keyword "potato"
If you search for "Potato" on Baidu, what kind of website will show it? With a curious attitude, I searched it and it was surprising that the results appeared.
Taking the first page as an example, three main results appeared: video websites, Baidu's own products, and related recipe websites... Everyone is naturally familiar with video websites, that is, the Youku Tudou website that merged with Youku. Although it is different from the past, it is still difficult to shake the position that occupies the first place in this keyword.
Baidu's own products cover almost 99% of the keywords, whether in the industry or the product, Baidu will "get it in one's way". This is a habit. Potato Baidu Encyclopedia is listed on the first page, while other Baidu Q&A and Baidu know that probably because Potato is too familiar, no entries appear.
The third is about the recipe website. As a popular food, how to make potatoes delicious is a question that netizens are very concerned about! It is reported that the relevant departments plan to promote potatoes as the fourth largest grain. If you think about it carefully, our dining table is almost inseparable from potatoes. This cheap food is closely related to our diet. Potatoes are mediocre, but after various recipes, the prices are hugely different.
Speaking of this, have the webmasters who are good at optimization discovered a problem? If we optimize potatoes as a product, it is actually a failure. In the end, many of the potatoes sell potatoes are not potato recipes, but video websites, which are simply inconsistent with the original attributes of potatoes.
Some people say that potatoes are too cheap, so no one sells them online, but the result is not the case. In addition to natural rankings, Baidu keywords also have bidding rankings. E-commerce websites such as Taobao, JD.com, and Suning have made Baidu bidding advertisements for potatoes. No matter what potatoes they sell, we restore the original attributes of potatoes, after all, it cannot be denied. If you want to make a product website with keyword potatoes, there is almost no show under the squeeze of major giants. From the keyword "potato", what meaningful inspiration does the website upgrade have for the website?
1. The choice of keywords is very important
Potatoes are a popular keyword. I want to sell potatoes online. In the case of "experts like clouds", you might as well change your appearance, not to mention potatoes, but agricultural products, or regions. +The keywords are more effective. You can directly upgrade potatoes as a website and you may die miserably.
2. Choose the keywords on Baidu first
What you think is a good keyword is almost 100% consistent with the website, and it is comparable to some competitors. However, don’t forget that the “cross-professional” of the Internet is more difficult to guard against than competitors in the industry.
For example, Toutiao, which started with self-media, originally thought that its biggest competitor was traditional media, but the result was that Toutiao and Baidu competed directly. After launching the Q&A function, it competed with Zhihu for the market.
To give another example, the competition between the eldest and the second on the Internet was that the eldest and the second were held hands, but the third was fucked to death. This may be strange, but in fact it is.
When we choose keywords on the website, it is best to take a Baidu page. If there are powerful outsiders like Tudou Video, it is wiser to take a detour than to bite the bullet.
3. Optimization requires strategy
When I was a child, I liked to read "Story Club", which is easy to understand magazine, which has maintained its vitality recently. Today, when many publications are in a downturn, "Story Club" has been hit, but it still maintains a strong circulation."Story Club" has a column, which is "joke". If you optimize "joke" as a keyword, we find that in this column, the word "joke" is almost impossible to find, but readers know that this is a joke.
Keywords are dead, and if you want to make the keyword alive, you need to express its connotation. For example, the recipe website uses the keyword potato to the homepage. For recipe websites, potatoes are just a long-tail keyword. However, the real potato website does not have a good ranking, but the long-tail recipe website is taken away. This is an old saying: "If you ask for it, you will not get it", but you will be carelessly planted willows and willows!
Website keywords, only focus on keywords, and nothing can be separated from keywords. Maybe it was wrong from the beginning. Not only did it solidify your thinking, but it could also make the problem of keyword accumulation. Therefore, only by truly understanding the industry characteristics behind keywords can you truly upgrade the website!
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