How to create an Internet financial website
Today we will talk about how Internet financial websites should be made?
First of all, let’s think about what is the difference between Internet financial websites and other websites? I think the difference may be: the content presented by all financial websites is generally more restrained, rational, and even colder.
Strictly speaking, Internet finance is still within the financial scope. Financial websites always sound like we have a very high-end feeling, but if you have really seen websites used internally in financial companies, the feeling of being high-end in your mind may be instantly disillusioned.
Generally speaking, websites within financial companies will fill the page with text, and many research report websites also customarily use regular script or Song font. Apart from the cover and back cover, there are almost no pictures, and various charts are often interspersed.
As we all know, finance deals with money. Once it involves decisions at the money level, beauty must be given to rigor and logic.
Whether the content of a financial website is traditional or simple depends on your audience.Next, I will start from the audience's perspective and share with you the key points we pay attention to in the production methods of Internet financial websites in the face of professional and non-professional audiences.
（1）When facing professional audiences, we should follow their original thinking patterns.
Professional users have been working in the financial and securities field for a long time and have used the website as a habit. Word Read, and this habit has become the norm for websites in the industry, so you should follow their thinking patterns to adjust the presentation of your website.
Therefore, when creating such websites, we adhered to two principles:
First, keep the axis assist information as completely as possible
In order to make the information objective and credible, we must tolerate large passages of auxiliary text or complex charts.
（2）All information should point to a conclusion or behavior
The production direction of Internet financial websites is to point to conclusions or behaviors. The clearer the direction, the more professional and rigorous it will convey.
How should I do it specifically? My advice to you is:
。1.Title Pointing Behavior
。2.Use conclusions to make chart titles
。3.Show professionalism with risks
2：Facing non-professionals
How should we create Internet finance websites when facing non-professionals, that is, ordinary audiences?
Most of the Internet financial websites I have made for ordinary audiences are new financial products released, and I usually follow these three steps:
（1）:Introduce the company's strong background
When it comes to financial products, the most concerned issue for ordinary people is: Can my money be guaranteed, and whether this platform is safe.What the audience really wants to know is whether your company is reliable and whether it can create value for them.
Therefore, here we need to give a brief introduction to the company to minimize the concerns of the audience.
（2）:Introduce the company's newly launched financial products
With the endorsement of company credit, the next step is the product.Audiences will wonder, what can I do with your product? What benefits can I get?
（3）:Capture user groups related to the product
“Product success is never based on technological leadership, but on the victory of human nature.“I like Twitter very much (Twitter) This sentence from the founder, so on the website page, we build empathy around the audience and product users.
For example, most of the people who use white strips are struggling young people, that is, the post-90s generation. We listed such a group of people on the website, which made users feel that this product is closely related to themselves, and invisibly narrows the distance between the product and the audience.
Summarize:
Okay, let’s summarize, today we learned how to make an Internet financial website.Before making it, we need to distinguish whether the audience of this website is from a professional field or from a non-professional field. The only difference between the two is the way the content is presented:
For those in professional fields, we need to look at the website more Word To improve the point, we need to retain auxiliary information as completely as possible.Not only that, all information on our website should point to a conclusion or behavior.
What I would like to do is:
1.Title pointing to behavior
2Use conclusions to make chart titles
3.Show professionalism with risks
For those in non-professional fields, Internet financial websites are more about financial product launch conferences. We can complete the website production through this three-step method:
1.Introduce the company's strong background
2.Introduce the company's newly launched financial products
3.Capture user groups related to products
The above is the "How to make an Internet financial website" shared by Suyou Network and everyone. Thank you very much for reading this article patiently. We will provide you with more information on reference, use or learning and communication.We can also provide you with:Enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionFor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation".If you need cooperation, please scan the code to consult, and we will serve you sincerely.
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