self-media: a misread name
i /dada's horse hooves /it's a beautiful mistake
i /not the person /it's a /passers-by...
this is the guide.
since the emergence of the three words "self-media", there have been two prejudices about the understanding of "self-media". one prejudice believes that self-media is a transformation of traditional media. in the future, paper media will disappear, and replaced by self-media. self-media is the ultimate ownership of text media. there is also a prejudice that self-media is just an electronicization of paper media, and cannot shake the advantages of traditional media in content creation and in-depth reporting. self-media is just a passerby in online information reading, just like the blog and BBS， come in a hurry, pass in a hurry. is the sound of horse hooves of self-media clattered, is it the homecoming or the passing passenger?
in my opinion, we have too many misunderstandings about self-media, and self-media is not that powerful. perhaps when self-media first appeared and when the profit model of self-media was not yet formed, we had too many fantasies about self-media, but when the appearance of self-media gradually became clear, we were like looking at a beautiful woman close to: self-media, but that's it.
self-media =personal freelancing?
as long as it is a media, it must be inseparable from the creator of content, that is, the author, and the same is true for self-media. without high-level authors, it is impossible to have high-quality content. without high-quality content, there is no so-called media title. therefore, we can find that the self-media platform spares no effort to attract excellent authors. technology-based self-media platforms such as 36kr and huxiu have begun to increase their rewards for outstanding authors, such as conducting exclusive interviews for publicity and promotion, such as directly rewarding manuscripts. baidu baidu directly links authors to advertising revenue to attract well-known authors to join the platform. by sorting out the careers of these authors, we can find that most of the authors who continue to create high-quality content are derived from traditional media, or television, radio, newspapers, publishing, etc. most of the reasons for leaving are one, that is, they are more free and without the constraints of the system and organization. in fact, when more and more traditional media people start to play with self-media, we will find that behind those who can play with self-media, or those who can achieve stable income through self-media, there is a team behind them, and many excellent authors belong to a certain organization and institution. because playing with self-media is not just about writing a few "good-looking" words, but also includes the promotion of articles, the management of advertising resources, etc. before, many media people fantasized about the dream of self-media bringing freelancing, and are gradually shattering.
self-media =financial freedom?
what everyone discusses most about self-media is the profit model. in the early stages of self-media development, we envisioned various profit models, such as paid subscriptions, paid reading, etc. but now we find that china's self-media will eventually return to the model of relying on advertising to survive. it is almost rare to achieve paid subscriptions and does not meet the promotion conditions. currently, there are three profit models for self-media. one is to write articles and others pay you royalties. the second is to promote public accounts through self-media platforms, and more fans post some soft articles. the third is to link it with internet advertising and publish advertisements on the article page. any model has been played by traditional media, but it is just a change of platform and several advertisers. these profit models have even accelerated the disappearance of self-media. in newspaper operations, in order to reduce the damage to content by advertising, separation of editing and operation has been implemented, but in self-media, the influence of advertisers on content production will be more direct. it is also possible to imagine the degree of damage to the content. the quality of content is reduced, the number of fans is reduced, and the so-called financial freedom has become a fantasy again.
self-media =new media?
some people call self-media new media, believing that it will become an important way for us to read. but in my opinion, this new media can only be a segmented new media, but cannot be a comprehensive new media. a newspaper can provide us with all kinds of information, such as economy, politics, culture, and society. however, at present, most of the more eye-catching self-media are concentrated in the fields of technology and the internet, such as shell.com. in other fields, we have not seen more prominent self-media platforms. does this mean that self-media cannot occupy all the information provision areas? then, the scale of self-media will also shrink greatly.
to sum up, the author believes that the self-media is not the one who belongs to him, he is a passerby. the sound of horse hooves makes us think wrong and messy.
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