How can we break through the bottleneck if the website construction optimization ranking is not good?

It should be easier to understand when you think about the red wine bottle. The mouth of the red wine bottle is much smaller than the body. Therefore, it takes more time to pour out an equal amount of liquid from the red wine bottle than a wide mouth cylindrical milk bottle. Similarly, after breaking the work into one link, we will find that if some of the links are not progressing smoothly, the entire work will not be carried out smoothly. To put it in simpler language, some links may hinder the progress of the entire work. We call such links a "bottleneck" in our work.

For companies that build websites well, websites need to be valuable to promote the development of the company. So what kind of websites are considered valuable? Usually, they are optimized for website construction. Only by optimizing have rankings and traffic will there be transactions and eventually get customer orders. However, many companies' websites do not have rankings or traffic. Basically, if the websites are not optimized, there will be a bottleneck period for rankings. So how can they break through?

When understanding the bottleneck, you should know what are the reasons that hinder the success of website optimization?

Server impact: The quality of the server will affect the opening speed of the website. If your website is opened very slowly, the search engine will lose patience, thereby reducing the search engine's friendliness to the website. If the search engine is not friendly to the website, the ranking of the website will inevitably be affected and even suffered a downgrade. Therefore, when choosing a server, try to choose a slightly higher configuration server based on the website's traffic. This not only ensures the website's opening speed and improves the user experience, but also brings benefits to search engine rankings.

Impact of website architecture: The design of website architecture is also one of the reasons that affect search engine rankings. The website architecture that search engines prefer is safe and static. And don’t write infinite loop codes on the website code, as this way, although the inclusion is fast, it will also drop quickly. The website structure should be as simple and practical as possible, and it is not advisable to use too many pictures to ensure the speed of opening the website. In terms of website structure, search engines like tree structures, which is equivalent to giving search engine spiders a smooth crawling path.

TDK Impact: The website TDk It is very important, which is equivalent to telling the search engines the main content and themes of the website, then letting the search engine classify it, and then pushing it to the audience to get more presentation and increase the success rate of customer transactions. T that is Title It's the title of the website. D It's a description, k It is the keyword display.

Keyword layout impact: Keywords can be linked to the article as anchor text for other articles. Keywords appear in the article *The tail is also beneficial to ranking. However, the density of keywords must be well grasped. The density is too low, it is too slow for the ranking, and the density is too high, which may be considered cheating. It can be seen that the layout and density of keywords have a great impact on the ranking of the website.

So by summarizing the above, we can know how to deal with the bottleneck period of poor website optimization ranking. We can do it as follows:

Choose high-quality servers: There are Alibaba Cloud, cloud servers, virtual hosts, etc. on the market now. Generally, choose servers with large space, reasonable prices and high security.

Make a good website structure: Generally speaking, website construction includes external factors related to the website such as website layout, website navigation, and the use of website page addresses. And website construction is the way spiders crawl on the website. Therefore, it is necessary to create a website that is conducive to spider crawling and find indexes, with the purpose of whether the website can enjoy a stable ranking and will not fluctuate again.

Do original content well: Now search engines have punished irregular optimizations such as external links, site groups, etc., while original content is highly praised and will give high rankings.

Control the density display of keywords: We can formulate the home page or each page in detail, and control the density of the main keywords to no more than 8%.

It is not easy to improve the ranking of the website. It requires long-term persistence and also needs to comply with market trends and requirements.

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