How do companies understand online brand promotion
1. Four common misunderstandings in online brand promotion:
1、I believe that brand promotion is something that only happens when I have strong funds.In today's mobile Internet environment, a company is facing consumers at any time, and users can see dynamic reviews about your company through third parties or others' comments without leaving their homes;At the same time, due to the high saturation of industry competition, everyone is desperately exposing it in front of users in order to occupy the user's mind faster.If you have the idea of waiting until you have "rich" before doing brand promotion, your company has long been destroyed in today's extremely fierce market competition.
3、Copy the promotion methods of other companies.The promotion method is just an auxiliary means and an appearance. The deep starting point is the company's own product tone and its current strategic focus.Therefore, it is necessary to tailor the promotion method to use. Copying not only cannot meet your true needs, but blindly copying will make consumers feel disgusted and rejected.
4、Promote the results in a short period of time.Many business owners believe that if you spend money, you must achieve results immediately - this is not a time job, and you will get rewards immediately if you pay, even the most basic one SEO Optimization also requires a time process included by search engines.The inspection period for a promotion is theoretically 1 ~3Months.Because of this mentality, many companies have tried their best to promote online brands, which has caused previous investments to become "sinking costs", and at the same time has entered a vicious cycle of excluding online promotion.
It must be clear that online brand promotion is not a result or a separate technology. Like "Internet", "e-commerce" and "cloud computing", it is an integration of multiple marketing methods and technical means, such as: analyzing its own competitive advantages and selling points. /Differentiated refining, building websites, and making SEO Optimization, copywriting, accurate delivery, online and offline linkage, user feedback, etc.
From the perspective of the enterprise, online brand promotion corresponds to 4 P The theory of promotion”， That is, "promotion".This word has been used badly in recent years. In fact, its real meaning is: companies use various information dissemination methods to stimulate consumers' desire to buy.
From the user's perspective, online brand promotion corresponds to 4 C The theory of communication”， That is, "communication".User purchasing behavior is just a result. The reason for this result is that the company establishes repeated and long-term communication with consumers through more convenient and acceptable methods.Online brand promotion is inherently suitable for achieving this kind of communication effect.
Therefore, online brand promotion is only one part of the company's own marketing activities, and its purpose is the same as traditional marketing. If you spend money to find an online promotion company, but it only helps you promote products or services, and cannot significantly help you bring customers, improve sales, spread reputation, and upgrade brand value, then we can completely say: this promotion company is "acting a rogue".
The above is the "How companies understand online brand promotion" shared by Suyou. Thank you very much for reading this article patiently. We will provide you with more information on reference, use or learning and communication.We can also provide you with:Enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionFor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation".If you need cooperation, please scan the code to consult, and we will serve you sincerely.
TAG Label:
