what is the normal website bounce rate
if a website user closes the web page shortly after entering the website, it will undoubtedly be a loss of potential customers for the company. compared with information websites, if the bounce rate of a corporate website is as high as more than 70%, then it is certain that there must be some link in the website when building it.
so, what is the value of the bounce rate of website construction? underwebsite construction companysuyou network introduces it to you.
what is bounce rate?
the so-called bounce rate refers to the time when the user starts to enter the web page to leave the web page, which is the so-called bounce time rate. to put it simply, it is the behavior of users leaving the web page directly after entering the website. in website construction optimization, the bounce rate of the website is usually regarded as an important reference indicator to test the effectiveness of the website optimization.
optimization is like a big net. through a big net, i worked hard to catch fish. i saw that the fish was about to catch it, but i ran away. therefore, if the overall bounce rate of the website is particularly high, you must carefully check the website. because if a website that maintains a high bounce rate, even if all keywords are on the homepage or top of the search engine, it will quickly drop due to the high bounce rate.
what is the bounce rate of the website normal?
generally, for corporate websites, it is normal for the overall website bounce rate to remain around 40%. of course, this traffic also includes traffic that comes in naturally, rather than referring to traffic that comes in for bidding. the overall traffic of enterprises is generally not as large as that of information websites, because corporate websites mostly use their own company's products and brand words, which greatly improves user needs. generally, customers with demand will search and click, thus forming orders.
therefore, for corporate websites, users who can access their websites are basically potential customers. if this user can be guaranteed to stay on the website for a little longer, the probability of ordering will be greatly increased.
when the overall bounce rate in the construction of corporate websites exceeds 70%, the overall links of the website must be checked one by one in a timely manner. it is recommended to check whether the web pages on the website cannot be opened or the opening speed is slow. if there is any adjustment in time, if the website is not opened, it is necessary to check whether the website design and overall experience are lacking. you can try content with strong correlation corresponding to the topic page and link.
website construction companysuyou network said that the indicator of the overall bounce rate of a corporate website should be based on its own industry. it is recommended that you compare the overall indicators of the same industry. if the website bounce indicator has always remained high, it must be an internal problem of its own website. therefore, whether it is regularly inspected and optimized in the early stage or later stage, a good promotion channel is very important. only by doing these links well can the user stickiness of the website be continuously improved.
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