what is the website construction plan? what are the contents?
the success of a website has an extremely important relationship with the website planning before the website is built. before establishing a website, you should clarify the purpose of building a website, determine the function of the website, determine the website size, investment costs, and conduct necessary market analysis. only by detailed planning can many problems arise in website construction and enable website construction to proceed smoothly.
website planning refers to analyzing the market before the website is built, determining the purpose and function of the website, and planning the technology, content, expenses, testing, maintenance, etc. in the website construction as needed. website planning plays a role in planning and guiding website construction and positioning the content and maintenance of the website.
the website planning book should cover all aspects of website planning as much as possible, and the writing of the website planning book should be scientific, serious and realistic.
the contents of the website planning book are as follows:
1. market analysis before building a website
1、what is the market in the related industries, what are the characteristics of the market, and whether it is possible to carry out corporate business on the internet.
2、analysis of major market competitors, competitors' online access status, their website planning and functional roles.
3、analysis of the company's own conditions, company profile, and market advantages, what competitiveness can be used to enhance the website and the ability to build the website (cost, technology, manpower, etc.).
2. construction website purpose and functional positioning
1、why build a website? is it to promote products, conduct e-commerce, or to build an industry-based website? is it the need of the enterprise or the extension of market development?
2、integrate company resources and determine website functions. according to the company's needs and plans, determine the functions of the website: product promotion, online marketing, customer service, e-commerce, etc.
3、according to the website's functions, determine the purpose of the website.
4、enterprise intranet ( Intranet)construction status and scalability of the website.
3. website technical solutions
determine the website technical solution based on the website's functions.
1、use self-built servers or rent virtual hosts.
2、select the operating system and use unix,Linux still Window2000/NT。 analyze investment costs, functions, development, stability and security, etc.
3、adopt systematic solutions (e.g. IBM,HP） what are the corporate internet access solutions and e-commerce solutions provided by companies? develop it yourself.
4、website security measures, anti-black and anti-virus solutions.
5、related program development. such as web program ASP、JSP、CGI、 database programs, etc.
4. website content planning
1、planning the website content according to the purpose and function of the website, general corporate websites should include: company profile, product introduction, service content, price information, contact information, online orders and other basic content.
2、e-commerce websites should provide member registration, detailed product and service information, information search and inquiries, order confirmation, payment, personal information confidentiality measures, related assistance, etc.
3、if there are many columns on the website, consider using website programming to be responsible for the relevant content. note: website content is the most important factor in attracting visitors to the website. no content or impractical information will not attract visitors who are rushing to browse. you can conduct a survey on the information people want to read in advance, and investigate people's satisfaction with the content of the website after the website is published, and adjust the content of the website in a timely manner.
5. web design
1、web design art design requirements. web art design should generally be consistent with the overall image of the enterprise and be in line with CI specification. pay attention to the color, application of pictures and layout planning of web pages to maintain the overall consistency of web pages.
2、in the adoption of new technologies, we must consider the distribution area, age class, network speed, reading habits, etc. of the main target visiting groups.
3、formulate a web page revision plan, such as large-scale revisions within half a year to one year.
6. website maintenance
1、maintenance of servers and related software and hardware, evaluate possible problems and formulate response times.
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