what are the tips for screening keywords when building corporate websites?
generally, companies that build corporate websites want to attract more customers, but customers are not that simple. what we need is to do well.website constructionby optimizing the website production keyword selection and layout, you can get customers from all aspects.
here i will briefly introduce what are the techniques for screening keywords for corporate website construction?
set keywords from the perspective of customers
you can directly survey customers and find out what words they use when searching for a website. if your customers are end consumers, you should use non-professional keywords. on the contrary, if your customers are raw materials, semi-finished products or intermediate service providers, you should use professional vocabulary in the industry.
choose according to the degree of competition
there is competition in any industry, and different companies have been doing one before.keyword rankingwhen it comes to a reasonable strategic choice, such as akeyword rankingthose who are ahead are websites that have been very long, so you can avoid these companies or make long-tail words for this keyword.
according to search volume
the number of keyword searches is very important. if there are not many users searching for this keyword in search engines, even if the keyword is ranked first, there is no effect. no one will search for whom you are ranking for. so we need to do it SEO before optimization, evaluate the search volume of this keyword, and can be viewed through some tools such as baidu index.
related to website content
the target keywords and website content should be related to bring valuable information to users, so as to increase users' favorability to the website and also help user experience. of course, some corporate news portals or information websites that rely solely on online advertising companies to make profits are not applicable.
use baidu index tool
when choosing keyword money, we can go to the baidu index tool to view the search index of the keywords we want to do. through the index, we can understand the average search volume of the words we want to do every day. the higher the keyword index, it means that many people are searching for these keywords.
the above aspects are some website design skills to help companies choose keywords. if you want to build a website, you might as well extract the keywords of the website first, as this will be better for later development.
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