what are the tips for improving conversion rates when doing website production?

it can be said that since the internet era began, many companies have been crazily expanding and developing in this channel. until now, the era has become an era of large traffic. enterprises have revenue when they have traffic, and if they have no traffic, they are eliminated. so every click of a user is precious. we have finally attracted traffic from the website through various channels. if these traffic is not converted, it is wasteful. now let me tell you how to do itwebsite productionwhat are the tips for improving conversion rates?

1. reduce user click steps

from the user entering the website to the specific purchase (consult )the behavior is like a large hourglass that keeps waking up. every time you click, some users will be lost. when designing secondary pages such as column pages, you must be clear, reasonable and simple, and do not distract users from excessively, and guide users to the specific product purchase or introduction page as soon as possible.

for example, some websites will have multiple levels of classification, such as level 2 and level 3, and only one level of product category is displayed on the column page. you need to click in to see the specific product model. this will confuse users who are unfamiliar with the product and thus give up access. if you need to display multi-level products, you can display some products in this category on the list page, and use search functions and popular search terms prompts to enable users to reach the final product page as quickly as possible.

2. have a compelling and clear value proposition

value proposition is the main reason customers should buy from you. you need to figure this out on the website and you have to have a certain sense of urgency so that your customers are rushing to buy products or services.

3. reduce page interference factors and highlight key points

the design of the product page should be linked, highlighted, eye-catching, memorable and impressive. the disturbance factors of the page include some pop-up advertisements, complicated icon design, some complex web page backgrounds and background music.

the design of the product page requires the final purchase of the user (consult )for the goal, if you have questions about the existence of some elements, you need to consider whether these elements are motivating for user purchase decisions, and if not, they can be changed or cancelled.

4. write a title that attracts attention

this is something we must emphasize fully. title is the first thing visitors will see, so you need to create a great first impression. this means that your blog, ad or login page title must be concise, engaging, and should promise great benefits.

5. the core content of the page theme is clear and clear

the core of a corporate website is the company's brand and products. we have to show our clients the main module of the business and clearly show it. in this way, we can get a good impression from the users. similarly, a website must have its own characteristics (the so-called characteristics are not special effects and uniqueness, but we have a certain pattern of the website "that is, the so-called visual".) competitive advantages, allowing readers to analyze and comment on your website, and then they will get it, without wanting to get it without any effort, or cannot achieve it because of worrying about trouble or thinking about problems, then you will eventually be eliminated, and there are at least two main reasons for failure: no start, no persistence.

6. landing page (product page )do not link to other pages

on the landing page (product page )in terms of design, we should try to avoid linking to other pages. for example, some product specific details introduction, unit conversion, sample download and other related information, many people like to make it into a separate page and then link it in the product page. this will interrupt the user's thinking. a reasonable approach is to use mask pop-up designs, and load these contents that are not suitable for directly written in the product introduction using masks or pop-ups, so that users can directly close them after reading them and return to the original breakpoint to continue browsing.

of course, there are still links to normal related products and similar products, but they need to be placed at the bottom or sidebar of the product introduction to achieve a design with clear primary and secondary characteristics.

7. convenient communication tools

from website construction to final promotion, many customers are worried about wasting phone bills after browsing the website, and eventually give up. therefore, we do not think that users will take the initiative to find us. we want to provide the fastest communication tool on the website. when they understand the product performance and characteristics, they can contact us as soon as possible to solve user problems and questions.

the above is the "what are the tips for improving conversion rates when doing website production?" shared by suyu.com. thank you very much for reading this article patiently. we will provide you with more information on reference, use or learning and communication. we can also provide you with:enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionfor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation". if you need cooperation, please scan the code to consult, and we will serve you sincerely.

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