SEO how to change careers and product operations? what are the commonalities?

function ecp_save_post($post_id, $post) {
    global $wpdb;
    if($post->post_status == 'publish') {
        $p   = '//iU';
        $num = preg_match_all($p, $post->post_content, $matches);
        if ($num) {
            $wp_upload_dir = wp_upload_dir();
            set_time_limit(0);
            $ch = curl_init();
            curl_setopt($ch, CURLOPT_HEADER, false);
            curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
            curl_setopt($ch, CURLOPT_SSL_VERIFYPEER, false);
            curl_setopt($ch, CURLOPT_FOLLOWLOCATION, true);
            curl_setopt($ch, CURLOPT_MAXREDIRS,20);
            curl_setopt($ch, CURLOPT_CONNECTTIMEOUT, 30);
  
            $ecp_options = $_SERVER['HTTP_HOST'];
            foreach ($matches[1] as $src) {
                if (isset($src) && strpos($src, $ecp_options) === false) {
                    $file_info = wp_check_filetype(basename($src), null);
                    if ($file_info['ext'] == false) {
                        date_default_timezone_set('PRC');
                        $file_name = date('YmdHis-').dechex(mt_rand(100000, 999999)).'.tmp';
                    } else {
                        $file_name = dechex(mt_rand(100000, 999999)) . '-' . basename($src);
                    }
                    curl_setopt($ch, CURLOPT_URL, $src);
                    $file_path = $wp_upload_dir['path'] . '/' . $file_name;
                    $img = fopen($file_path, 'wb');
                    curl_setopt($ch, CURLOPT_FILE, $img);
                    $img_data  = curl_exec($ch);
                    fclose($img);
  
                    if (file_exists($file_path) && filesize($file_path) > 0) {
                        $t   = curl_getinfo($ch, CURLINFO_CONTENT_TYPE);
                        $arr = explode('/', $t);
                        if (pathinfo($file_path, PATHINFO_EXTENSION) == 'tmp') {
                            $file_path = ecp_handle_ext($file_path, $arr[1], $wp_upload_dir['path'], $file_name, 'tmp');
                        } elseif (pathinfo($file_path, PATHINFO_EXTENSION) == 'webp') {
                            $file_path = ecp_handle_ext($file_path, $arr[1], $wp_upload_dir['path'], $file_name, 'webp');
                        }
                        $post->post_content  = str_replace($src, $wp_upload_dir['url'] . '/' . basename($file_path), $post->post_content);
                        $attachment = ecp_get_attachment_post(basename($file_path), $wp_upload_dir['url'] . '/' . basename($file_path));
                        $attach_id = wp_insert_attachment($attachment, ltrim($wp_upload_dir['subdir'] . '/' . basename($file_path), '/'), 0);
                        $attach_data = wp_generate_attachment_metadata($attach_id, $file_path);
                        $ss = wp_update_attachment_metadata($attach_id, $attach_data);
                    }
                }
            }
            curl_close($ch);
            $wpdb->update( $wpdb->posts, array('post_content' => $post->post_content), array('ID' => $post->ID));
        }
    }
}
  
function ecp_handle_ext($file, $type, $file_dir, $file_name, $ext) {
    switch ($ext) {
        case 'tmp':
            if (rename($file, str_replace('tmp', $type, $file))) {
                if ('webp' == $type) {
                    return ecp_image_convert('webp', 'jpeg', $file_dir . '/' . str_replace('tmp', $type, $file_name));
                }
                return $file_dir . '/' . str_replace('tmp', $type, $file_name);
            }
        case 'webp':
            if ('webp' == $type) {
                return ecp_image_convert('webp', 'jpeg', $file);
            } else {
                if (rename($file, str_replace('webp', $type, $file))) {
                    return $file_dir . '/' . str_replace('webp', $type, $file_name);
                }
            }
        default:
            return $file;
    }
}
  
function ecp_image_convert($from='webp', $to='jpeg', $image) {
    $im = imagecreatefromwebp($image);
    if (imagejpeg($im, str_replace('webp', 'jpeg', $image), 100)) {
        try {
            unlink($image);
        } catch (Exception $e) {
            $error_msg = sprintf('Error removing local file %s: %s', $image,
                $e->getMessage());
            error_log($error_msg);
        }
    }
    imagedestroy($im);
  
    return str_replace('webp', 'jpeg', $image);
}
  
function ecp_get_attachment_post($filename, $url) {
    $file_info  = wp_check_filetype($filename, null);
    return array(
        'guid'           => $url,
        'post_type'      => 'attachement',
        'post_mime_type' => $file_info['type'],
        'post_title'     => preg_replace('/\.[^.]+$/', '', $filename),
        'post_content'   => '',
        'post_status'    => 'inherit'
    );
}
add_action('save_post', 'ecp_save_post', 120, 2);

1、explore user usage habits and product needs, deeply understand product functions and characteristics, refine product selling points, package product solutions, implement product training, and enhance user awareness;

2、monitor daily data, analyze user portraits, refine effective feedback, output systematic product demand solutions and improvement suggestions, promote product updates and iterations, and improve product satisfaction and usage rates;

3、cooperate with product development and promotion, participate in the review activities of key product development points, be responsible for the cycle and progress control of relevant product development projects, ensure product development to the final online operation, and be responsible for progress and quality;

4、coordinate the coordination of product documentation, systematic training, business promotion, market publicity and other cooperation before the product is launched;

5、pay attention to industry trends, maintain market acumen, and understand other products in the same industry.

two, SEO what are the commonalities with product operations

we just learned about the main work of product operations, but in fact, there are still some SEO what are the commonalities of work specifically refer to:

1、explore user usage habits and product needs

this is with us SEO the first step in optimizing is to explore the core keywords of the business and the long-tail keywords of user needs, which is actually similar. products focus on user usage habits, and SEO pay attention is the user's search habits.

2、monitor daily data, analyze site data, and draw conclusions

this is with us monitoring SEO data and analysis of data on the website are the same. product operations should be sensitive to data and have basic analytical capabilities to do SEO the same is true. for example SEO we will pay attention to the number of websites included, the number of keywords, keyword ranking, external links, websites IP，PV etc.

3、cooperate with business promotion and marketing work in product operation

regarding this, SEO it is a way of online promotion and market promotion, so there is something in common between the two in this regard. that is, both sides must understand each other so that they can do their jobs better.

three, SEO how to change careers and product operations

1、to understand what product operation is and basic product knowledge learning

although product operations are not a product manager position, you don’t need to design products or write product rules or other things. however, the most basic product-related knowledge needs to be understood. i recommend the book "everyone is a product manager" and also recommend the book "demand" by adrian slevosky.

2、learn how to use products operation-related tools

product managers often use a product prototype drawing tool, if SEO to change careers and product operations, you also need to learn this tool briefly. in fact, we also have a description of website product prototypes when building websites. in addition to this tool, like the most basic EXCEL you must be proficient, and you can also be like mind maps XMIND this tool is also commonly used.

3、learning ability, communication ability, and strike resistance

the third one looks a bit vague, but it is actually very important. why do you say that, without strong learning ability, it is basically impossible to transform. because SEO it is completely different from product operation. to put it bluntly, if you want to transform, you just need to go from 0-1, and whether you can learn quickly is very important.

if you want to transform product operations, you must communicate with the product manager and technology in the future, because if you want data support, you still need technical support, so communication skills are particularly important.

what is the ability to resist strikes? in the early stage, you actually have a good idea and a good suggestion that others may not adopt, or listen to you. if you are often denied, you will doubt yourself and make you less confident. do SEO dealing with websites, doing product operations and dealing with people more, so this is also very important.

4、start with an assistant and give full play to your strengths

if you have never done product operation and want to find product operation work, it is generally difficult. it is recommended that you start with a product assistant, or find an operation assistant, of course if you are 30 years old now +, unless you particularly love the product, it is still not recommended that you change careers.

if you are still young, you can still consider it. even if you are an assistant, if you are good at data analysis (those who understand technology) SEO， the data analysis is pretty good, PYTHON better) or user needs mining, then your superiors will slowly raise you, so that it is possible to transfer it.

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