details that need to be paid attention to when optimizing the internal link in the website during website construction
the website always puts copyright information on the first floor. if you only add copyright information, it will be a bit too wasteful. you can put a few keywords at the bottom and do a hyperlink. you can link to the home page, and you can link to other pages. website construction has its own core parts. for general websites, the above articles may be the most important content. when designing a website, consider the top or bottom of each article and add relevant links.
1、the content page link should be moderate
at present, the internal linking method of most websites is basically the home page, directory page and other previous pages to make some internal links for the content page. some people will also recommend some links on the content page itself. in addition, the more common recommendation forms of content pages are "relevant articles" and "latest articles".
2、the website structure must be designed reasonably
the main navigation, homepage navigation and breadcrumbs of the website are in place, and the main navigation and homepage navigation enable important channels, categories or content portals on the website to be recommended. breadcrumb navigation should also be done well, it is best to use keywords. if you do this well, there will be no problem with the structural design of a website.
3、the internal link is good, but don't be greedy
although there are many benefits to the internal links of the website, don’t do too many internal links. if there are too many page links, the less export weight of each link will be, and the smaller the effect will be. if too many internal links are piled up on the site, it is likely to be regarded as a link farm by search engines, which would be miserable.
4、there must be correlation between internal links
what we are talking about here is that we must think about the problem from the perspective of users, analyze the problem from the perspective of user needs, find the pain points of user needs, and make the content that can cause netizens to continue browsing is truly good content.
the significance of breadcrumb navigation is to let users know their current location on the website, so that users can quickly reach the upper page through navigation. for example, the homepage column content is a typical breadcrumb navigation links can be seen no matter which page the user reaches. such return navigation can not only improve the practicality of the website, but also improve the friendliness of the website to search engines, and is of great significance to search engine optimization.
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