What are the settings skills for optimizing title keywords in website construction optimization
What are the techniques for setting title keyword optimization in website construction optimization? What articles are there in website construction optimization about setting tips for title keyword optimization? Tongxin Chengdu Website Company will help you understand What are the knowledge about setting tips for optimizing title keywords in website construction optimization.
Keyword optimization Keyword optimization refers to optimizing the ranking of the website by optimizing keyword selection and layout. Search engines rank relevant keywords in favorable positions in text.50-100The keywords appearing in a word have a higher weight. It is generally recommended that keywords appear in the second sentence of the first paragraph of the text, appear two or three times in the middle of the text, and once the keywords appear, it reaches the purpose of optimization. In keyword planning, there is a concept of "keyword density", that is, the number of times the keyword appears is divided by the total number of words, and the higher the frequency of the keyword is expressed in percentage.
1. The length of the website title should be suitable
Search engines have restrictions on title characters. The title is too long and the search engine result page is not fully displayed. Users can only see half of the content, which is not conducive to guiding users to click. For search engines, the title should be streamlined and can quickly identify the topic of the website, so the search engine's recognition will be high, not exceeding the60characters.
2. The website title should include core keywords
Users are the keyword matching websites. If the website is quickly matched, the title must include keywords first, that is, tell the search engines through the title what the theme of the website is. The keywords on the title should not be too many, and generally do not exceed them.3If there are too many keywords, it is easy to decentralize power, which is not conducive toKeyword ranking，Baidu now also has strict regulations on website titles, which are brand words plus positioning words, and include keywords in positioning words.
3. The title should be connected into one sentence
The title should be readable, especially connecting several keywords together. This sentence that is connected should be paid attention to its smoothness. If it is not read smoothly, it will also affect the attractiveness of the title. The title is to summarize the theme of the website, display the advantages and profit model, so that consumers can look at the title and think about further understanding.
4. The title should be consistent with the theme of the website
Only accurate keywords can bring accurate customers. When setting keywords, you must pay attention to the relevance of keywords and website pages. The title must be able to summarize the content of the website page. This will not only be a good search engine, but also guide users and improve conversions. If the title is not related to the content of the web page, resulting in a high bounce rate and users do not like it, search engines will dislike it even more, and will seriously depreciate it.
What appears after users search based on keywords is not your website.Even if your website content is updated well, the target users will not see it.This is why the content of a website should be displayed to search engines in the first place.Perhaps many website designers will say that web page content is of course for users to see. In fact, this is a generation of website construction ideas, which have been lagging behind for many years.The idea of building a website for third-generation search engine optimization points out that the content of the website should not only be displayed for users, but also for search engines.
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