Optimization strategies in the optimization process of website construction

　　 Website optimization is definitely no stranger to any website operator.This is the basics of the website and the basics of the survival of the website.Why do websites of the same type have the highest ranking of other people's search pages, and how many pages do your own website have to turn back to see? This is the role of website optimization.So what are the optimization strategies in website optimization?

　　Link building remains important
　　High-quality relevance one-way links are still very important SEO means.
　　Baidu's external publicity links are not very useful, it seems to be a trick, and high-quality related links are still useful.
　　For linking yourself, share some of your skills:
　　Search the pages of related resources through key words, use Check my links Plugin (Chrome Plugin )Check the death chain of this page.Then he sent an email to the webmaster, reminding him that there were so many links that could not be opened and advocated repair.By the way, I hope he can add a link to the topic article he wrote.Basic SEO Issue fix
　　DNS Analyze the problem
　　Website connectivity and firmness
　　Robots.txt How to write
　　mistake URL repair
　　Page 2 Key Word Ranking Promotion
　　Use Google Statistics to view the key words on the second page, and use internal link strategies and active promotion optimization to promote these words to the search result page.
　　Short URL structure
　　Flat, semantic (Pinyin or English )of URL It is beneficial to rankings, easily cited by third parties, and does not easily cause death chains.
　　Points of key words presentation
　　The title presents key words, and the key words must be presented in the first 100 words of the article. This rule is still very important.
　　Except for the above SEO Strategy: The number of pages and update frequency that Google used to value has become less important in recent years.
　　In the past, everyone has sought to not export links to other websites, but judging from the changes in recent years, the page presents high-quality third-party website links, which is beneficial to ranking promotion.
　　The importance of content quality and communicability increases:
　　1、Articles containing infographics will increase potential traffic by 2.3 times.
　　2、Data such as social communication sharing, comments, and likes have a positive effect on rankings.
　　Search engines are a product that helps people quickly find relevant information from the vast Internet.
　　Programs are not humans after all, and are often not easily deceived by various skills.
　　3、The article should not be too short, and the article with a ranking of 1,890 words are obtained evenly. (Results of Google's analysis of 100,000 articles )
　　That's why we often mention Turing tests. In the future, search engines will definitely develop in the direction of artificial intelligence, so users will stay tuned. SEO The importance of this will become greater and greater.
　　Then, search engines must learn to judge whether the pages that people can perceive are good or bad.The preliminary preparations for website construction include strategic research such as early website positioning, content differentiation, and page communication. After these are established, five parts are registered: domain name, renting space, website style design, and website code production. This process requires website planners, art designers, WEB The programmer completed it together.
　　First, what people directly feel is the page loading speed.
　　2015Google announced that it will use machine learning system RankBrain To make a judgment on search rankings.
　　Google is vague about how it works, but many people have done a lot of correlation tests.
　　The following conclusions are drawn:
　　1、The bounce rate of 76% is a critical value, and the lower the bounce rate, the higher the ranking.
　　This bounce rate seems to be very related to speed.
　　In addition, it is related to the layout of the article and the visual leadership.
　　The "barrel team model" mentioned in the previous article is APP Writing frameworks may be helpful for landing bounce rates:
　　Summarize:
　　SEO The current page user is slept.
　　It is valuable to users and can reflect users' preferences for this page. It must be strengthened all the time.
　　2、Search click-through rate is positively correlated with ranking.
　　This is easy to understand, Baidu's algorithm is also very similar, and it is a key word with low search index. (Baidu index below 100 )，The user's click action will significantly affect the sorting of search results.
　　This is what a large number of companies that do Baidu's "quick placing" use.
　　By imitating the real user's click-to-see action, quickly promote key words to the page or even the position.
　　If you use this principle honestly, you need to learn Listing SEO， Let users be happy to click on pages you already have rankings.
　　One question optimization skills: reference bidding SEM The way to write the topics is learned by others with real money and the click-through rate is usually not very bad.
　　Let search engines show valuable and smooth statements Description As a page introduction snapshot.
　　Promotion search results show a reduction rate chart, for example, Baidu advocates the use of 121 *75Picture proportion.The preliminary preparations for website construction include strategic research such as early website positioning, content differentiation, and page communication. After these are established, five parts are registered: domain name, renting space, website style design, and website code production. This process requires website planners, art designers, WEB The programmer completed it together.
　　The problem needs to highlight the operability of the method, for example How-to Contents and tutorials have good click-through rates,
　　The website is under construction, SEO Optimization is also causing this change, which is important and the continuous changes and updates of search engines, just like the launch of Baidu's recent Thunder algorithm, which has slowly made the era of one night go by.To truly do it well, you must reflect the value of the website, including SEO Optimization, articles, etc. must improve their value and give users better recess, so that the website ranking will naturally rebound firmly.

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