How to communicate effectively with customers during website construction
In order to satisfy the needs of customers, Boss Wang needs to build a very grand website. He considers himself a wise, stupid and marketing expert. However, he does not understand web design very well, so he needs toWebsite construction companyThe help of the web design team. He is forWebsite construction companyA clear set of trade goals and estimates were provided. However, the incident sent next made Boss Wang feel confused and very dissatisfied.
Explain whyWebsite construction companyNeed money
Before quoting Boss Wang,Website construction companyMr. Zhang, a business consultant, needs to ask more questions about the famous target. After chatting for several minutes, Mr. Zhang asked Boss Wang about the quotation.Website construction companyIt seems that this is a very fair question. Yes, we need to understand the name of the customer from multiple aspects. If we don’t know the estimate, we will not be able to start with the name.Website construction companyIn my mind, building a website is like building a house. If you don’t know the estimation, for example, we don’t know how many rooms the customer has to build, or what information we should use to build the house. However, when thinking from another perspective, Boss Wang will become suspicious when he breaks it. The reason why you want to know his estimation may look like is that you have to quote a website price that is not lower than the estimation. In addition, it may be that he does not really understand his estimation. After hearing Mr. Zhang’s quotation, Boss Wang left, and he wanted to find another designer who would not gain benefits from him. Fortunately, all designers want to understand his estimation, and finally,Website construction companyThe businessman Mr. Zhang may still win this title successfully.
Explain your advocacy in language that Boss Wang may understand
Once Mr. Zhang wins this title,Website construction companyHe will recruit personnel to judge the next job at the end. Then, Boss Wang regrets hiring from this momentWebsite construction companyThe website design team, because the incident he was worried about had become a fact. In his eyes,Website construction companyIt is a group of people who have all the ideas to seek benefits from him, because Mr. Zhang talks a lot about the importance of usability and ease of use. Boss Wang doesn't care about disabled users, and he doesn't even expect disabled users to visit his website. As for usability, Boss Wang believes that there is no doubt that the designer's task is to make the website available. Why do expensive website usability testing cost? In his mind, he judged that usability testing must affect expensive equipment, such as cameras, laboratories and double-sided mirrors. As a business person, Mr. Zhang believes that he has explained these factors very clearly, and I mentioned it. W3C, Also mentioned CCSA Some standards, even structural standards, representation standards, action standards and unimpeded skills standards, etc. At this time, Mr. Zhang began to feel that Boss Wang was a bit unreasonable. Or, suppose Mr. Zhang introduced it SEO With the ease of use in usability testing, they may improve conversion rates, and then Boss Wang may listen. However, the fact is that he firmly opposes and refuses to pay for these "rated, unnecessary overheads".
Let Boss Wang participate in the design process
When Mr. Zhang walked out of the conference room and happily went to the appointment to sign the contract, a feeling of discomfort in his stomach told him that you might meet another partner of the title. In any case, Mr. Zhang tried to be optimistic, and then he plunged into the design process. At least at the same time, he received a call from Boss Wang, and Boss Wang began to tentatively ask if he could visit anything. Mr. Zhang explained to him that it was too early and we were not ready to show anything. Boss Wang's voice sounded disappointing, but he still followed Mr. Zhang's advice. Soon afterwards, Mr. Zhang was correct. He prepared the final work that was shown to Boss Wang and was very satisfied with it. It is indeed estimated that it is slightly beyond the point, but we think it is very worth it. The final design is easy to use and will become a great website. However, when Boss Wang saw the final design, he was completely frightened. In his opinion, Mr. Zhang completely ignored the key points. The design results were inconsistent with his market positioning and did not find the right selling points. At the same time, he firmly believed that his suppliers, friends and even employees on the production line hated such designs. Although these were not his final customers, he still firmly believed that their opinions were of great importance.
After the call of slow followers, Mr. Zhang felt his morale was low, but he finally made a concession, hoping that this would make Boss Wang rise up. Afterwards, Mr. Zhang doubted whether he should have shown Boss Wang that he should have shown Boss Wang at the beginning.Website construction companyThe initial ideas and sketches within the company. Or, Mr. Zhang should first display the company's wireframe at the beginning.
Tell Boss Wang about design
After some toss and concessions, Mr. Zhang was ready to submit the results to Boss Wang again. Boss Wang was very happy because he realized that overturning the newly manufactured design was developing in the right direction. Then, he still had some concerns. For beginners, he had to scroll to see the overall content, while the sidebar was designed with some blanks. He told Mr. Zhang that important content should be moved to these squandered blanks. In addition, considering that his target user group is young men, he felt that the color matching plan was too soft, so he advocated that Mr. Zhang switch to blue. Finally, when Boss Wang felt satisfied, Mr. Zhang felt that the The plan has been completely ruined. Mr. Zhang felt that it seemed that Boss Wang had changed his position and was doing the event he should do. Boss Wang instigated him to move and change the colors in this way, making him feel that he had been demoted to an operator. In view of this, Mr. Zhang was sure that users would not appreciate such designs. However, what Mr. Zhang wanted to do was hope that Boss Wang would quickly sign the design confirmation and implementation stage. In fact, in the website design process, business personnel should ask the customer why he requested these changes. If you agree with his idea, you have the opportunity to explain the concept of pixels or advocate changing colors. But Mr. Zhang, on the contrary, he quit doing it, and did everything according to Boss Wang's request.
Communicate with Boss Wang on schedule
At the beginning, the design had been realized, and Mr. Zhang had transferred his attention to website construction. Of course, Boss Wang would not care.Website construction companyThe code written in the program part. Mr. Zhang may have done his own event at the beginning. This is a big project and requires a lot of time. It is true that Mr. Zhang has invested a lot of time in the design process, but he finally stopped doing it. However, Mr. Zhang still preserved his pride and self-esteem in terms of code. After all, other colleagues will look at you and evaluate you! So Mr. Zhang worked very hard and devoted more energy. However, Boss Wang still found an idea to add some rated functions in the pre-demarcation stage, which resulted in another painful connection. For Boss Wang, he was very suspicious of the progress. He had been better for many years and had not received news from Mr. Zhang. The website should have been built, right? He finally decided to send Mr. Zhang an email to ask about the progress. Mr. Zhang replied to him a simple email, telling him that everything was going smoothly. Mr. Zhang did not write a long and detailed receipt email like the name manager, because he was sure that Boss Wang would be satisfied with his actions. After all, Mr. Zhang spent a lot of time building his website.
Boss Wang became even more frustrated when he received Mr. Zhang's reply email. What does "all progress is going well" mean? He replied to ask for the date of implementation, and then Mr. Zhang replied to him with a rough deadline. The days were slow, and Boss Wang still did not get any news. After all, this was just an estimated deadline. Some complications or emergencies may delay the implementation date. Finally, Boss Wang lost his modesty and called Mr. Zhang. He told Mr. Zhang that he had arranged marketing activities to cooperate with the launch date of the website, because he had not had news about Mr. Zhang's website construction for a long time, so he assumed that all progress was going well. At this time, Mr. Zhang began to defend his "change of scope" and delays beyond his premonition. As a result, when Boss Wang said, "What I hope is that you can tell me your progress by email every week", Mr. Zhang was speechless.
Continuous maintenance of the website
At this stage, the relationship between the two parties has completely broken. Mr. Zhang realized his work and the website was finally launched. Boss Wang delayed as much as possible, and he was reluctant to pay the cost. Surprisingly, Boss Wang announced that he was extremely disappointed with the bitter result. How could he say this? Isn’t these all he wants? This guy is not just shameless, he almost forgets! Of course, Boss Wang's insights are completely different from Mr. Zhang. Boss Wang came to Mr. Zhang with his business goal list. This website cannot satisfy any of the list. Boss Wang once hoped that the website would be launched as soon as possible, and he might watch this website help him achieve his business goals and then move to the next name. But the result is that after the initial interest dissipated, the number of users' visits gradually declined with time, and the website's processing stopped. Boss Wang did not realize that a website needs continuous care and maintenance. You cannot build a website and let it ignore it now. Boss Wang had to cultivate the website by adding new content, participating visitors and calculations, and continuously develop. But the premise is that someone told him to do so.
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