What are the factors that lead to negative values in website optimization?
Many corporate website products attach great importance to their optimization effects, but what makes us worry is that website optimization is getting backwards as it goes, which means that the so-called website optimization shows a negative value situation, which has a great impact on corporate websites, and the ranking and weight will also decline one after another.Chengdu website constructionBased on experience, let’s analyze the factors that cause negative values to website optimization.
Factor 1: Websites that spiders often cannot access
Search engines hope their users have a good experience. If your website is often unable to be opened for some reason, it will seriously affect the user's image of the website. Over time, Baidu will think that your website is a low-quality website. This is a very serious problem.
Factor 2: Similar pages or same content
Everyone understands that content is very important for a good website. Only good content can attract more users to browse on a website. A bad website has similar pages or the same content on the search engine, which is not a friendly thing for Spider. If a user opens several websites in succession and the content on them is the same, this will cause the user to lose confidence in the website and be unwilling to open the website again. Therefore, now Baidu creates the original content and Baidu's series of algorithm changes illustrate this point.
Factor 3: Links to low-quality or spam websites
One of the ways to damage the ranking of a website is to link a website to a low-quality or spam website. Generally speaking, a website has a small amount of spam links that does not affect the ranking, but if a website uses a large number of low-quality links or spam links for short-term ranking, it will definitely have an impact on the ranking.
Factor 4: Participate in the link plan or actively sell links
Many webmasters have done one thing, that is, buy or sell links, and use this method to achieve the purpose of quickly getting on the homepage. Before Baidu Green Idiom came out, this industry was very popular and also caused some employment problems. Many novices worked on external links next to their computers every day. The ranking effect is also very obvious, but for search engines, it is impossible to tell which website is high-quality and which websites are spam websites, which seriously affects the ranking specifications. After Baidu updated the Green Ivy algorithm, this ranking rule was restricted. Many websites selling links have been greatly affected. The popularity of the external link industry has also declined significantly. Search engines do not like webmasters selling links for the purpose of passing link weights.
Factor 5: Duplicate page title or no label
Titles are one of the most important ranking factors for website rankings, so not writing a unique title tag for a website title can be a negative ranking signal. Correspondingly, the description tag and keyword tag are all the same and may also be considered as potential negative ranking factors.
The company's website is optimized, and we need to operate it carefully. It is not that we need to do it if the method is effective quickly, but that it requires time to abrasives and experience to achieve success step by step.
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