Get out of the misunderstandings in corporate website optimization and website construction
In the past two years, with the development of the Internet and the increase in competitiveness in traditional industries, it is not difficult to find that in terms of corporate website construction, the current corporate website building is not just a few years ago. "It's all done with just a website." Almost all customers have already made the Internet marketing effect. (Especially the optimization effect of website ranking )Put it in the most important position.
It should be said that this change in concept is very gratifying. However, even so, there are still more or less misunderstandings in customers' pursuit of website optimization and website construction services.
Misconceptions in website optimization
1. Optimize the quotation misunderstanding
I often receive such calls, "Hello, how much does it cost to optimize the website? It's just an ordinary corporate website." I tell you that the cost of website optimization is calculated based on the "hotness and competition of keywords". Ordinary Internet companies will promise to be search engines (For example, Baidu )On the first page, some service providers proposed "first place" or "guaranteed top 3 places" are purely nonsense. Unless you directly have permission to operate Baidu database.
2. "Website promotion =Baidu rankings, online marketing =Baidu ranking "misunderstanding
Now many companies are launching online marketing and online promotion services. Due to the current chaos in the industry, there is no clear standard to judge the value of the service provided by service providers. Since Baidu ranking is indeed a visible and more realistic effect, for a long time, everyone has defaulted to equating the online promotion effect with Baidu ranking effect. Suyou Network believes that search engine ranking is indeed a better criterion for judgment, but it is not the only criterion.
For example: Although some keywords do not have good rankings, they do bring many online customers to the company. These are often ignored by companies, but they are also the effectiveness brought by the efforts of network companies.
3. Misconceptions in keyword selection
The choice of keywords plays a very important role in website optimization. It can be said that it directly determines the effectiveness of online promotion. The choice of keywords is not taken for granted by this or that word. A comprehensive assessment should be made based on netizens' search preferences, Baidu search index, search psychology, and judgments of competitive websites. Sometimes choosing the right keywords can help you achieve a big impact.
Suyou Network suggests: Almost every optimizer can do your bestKeyword ranking,Most companies are considering how to improve their rankings and how much they spend, and often ignore the "stable ranking". Stablize Keyword rankingIt's a long-term job. It is also the most difficult job to deal with.
Misconceptions in website construction
1. Misconceptions about choosing network service providers
Generally speaking, most companies have not yet a high level of understanding of the Internet, but all kinds ofWebsite construction companyIt can be said that there are many. The technical levels of these website companies are uneven, and it is even more difficult to identify the quality of the later service.
Suyou Network suggests: First look at the customer cases of the network company, and then consult one or two service customers of this network company to see how the later service is.
2. Website quotation misunderstanding
This sentence makes sense, but it may not be easy to use when it comes to website quotation. After years of experience, the services provided by online companies with high quotations may not be the best. However, most honest service providers can provide high-quality and value-for-money website construction services. Suyou Network has 11 years of practical experience in marketing website construction, and ensures reasonable prices and excellent quality.
3. Web design misunderstanding
The website is beautiful, atmospheric, and has a strong visual impact, which has always been sought after by enterprises, which is understandable. However, some customers often turn the website into "vas" because of their excessive pursuit of these effects. The so-called vase is beautiful but not useful. Therefore, while paying attention to the image design of the page, you must take into account the user experience of the website, try not to use large-resolution pictures, and flash, This will slow down the loading speed of the website. We strive to build the website into a "trusted, honest and elegant" corporate website.
4. Later management issues
There are generally problems with difficulty in updating corporate websites, and there are two main reasons. First, the company itself does not attach importance to its website, but only treats it as an image display area to show that it is also "continuing with the times". Second, although enterprises are willing to show their strength, they are powerless, which is mainly reflected in the management technical threshold of the enterprise website.
Chengdu Suyou Network recommends: It is best to hand over the post-update update of the website to the network company. First, it is more professional, which will reduce a lot of unnecessary trouble, and second, it will also promote the optimization of the later ranking.
Because website optimization companies are not omnipotent, they also encounter challenges such as changing Baidu ranking algorithms and updating Baidu at any time. However, it is still no problem to stabilize the better ranking to the greatest extent. It is recommended that enterprises must understand the optimization ranking cases of network companies when choosing optimization services. The right way is to choose high-quality, long-lasting and stable website optimization services.

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