title and meta What are the principles of label writing?
title and meta Correct writing of tags is the basis of website optimization and plays a very important role in the entire website optimization execution process. Below, Chengdu website optimization sharing title and meta What are the principles to follow for the writing of labels?
Principle 1: One web page title and meta The fewer core keywords, the better.
Because the weight of a web page is limited, if you put dozens of keywords on a web page, the weight obtained by that keyword is not high and cannot be ranked, and there is also suspicion of keyword accumulation and cheating. If a web page only puts one keyword, then all the weights are concentrated on this word, making it easier to get a good ranking.
Principle 2: Each page title and meta The tags must be different and must be consistent with the content of the page.
Different web pages have different keywords. This helps column pages and content page keywords to obtain rankings.
Principle Three: title The simpler and clearer the design, the better. Try not to exceed 25 Chinese characters or 50 English characters.
description Don't exceed 100 words, search engines should only index to two lines. It is most reasonable to have about seventy or eighty Chinese characters; keywords This tag is not very important. Don’t accumulate keywords. Just put one or two keywords on the web page. OK Now.
Principle 4: title and meta The frequency of keywords appearing in the tag.
title It appears once, and the web page description tag 3-4 times is more natural and reasonable, and it appears naturally in the anchor text of other pages.
Principle 5: title In the middle, put the keywords as early as possible.
The higher the keyword, the higher the weight assigned. Many people like to write the company name in front when writing the title tag, which is not conducive to Keyword ranking。
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