Customers of network companies need to grasp the degree of secondary development
Many companies will operate companies in a diversified manner in order to make the company stronger. Take the Internet company as an example. In addition to providing website construction services like customers, it will also involve related network products services. If you are a customer of such network companies, it may very likely mean that you will receive calls from the company to promote various network products and services.
From the perspective of consumers, after we engage in a consumption behavior, we can't help but become customers of the other merchants, and the other merchants will conduct secondary development of us old customers in order to obtain more profits.However, as customers of the other merchants, under normal circumstances, we prefer to look for merchants when we have a need, instead of receiving sales calls from these merchants, because we have our own choices, we like to be independent and do not like harassment.
Let’s start with a very typical case, otherwise everyone will be confused in a while.There are two roles. One is the wholesale company engaged in office supplies as a serviced party. In daily sales, due to difficulties in local market business development, all the companies are highly dependent on the website;Another role is an online company with a large range of business scope, including website construction, online promotion, portal advertising space agency, e-commerce website member development agency, customized software development, and 400 telephone agency. So what kind of business stories happened between them?
The customer wanted to build a corporate website to cooperate with the wholesale sales of local business, so he found the Internet company and hit it off and generated consumption. He couldn't help but become a customer of the Internet company. After the website construction was completed and went online, hesitated to do online promotion.At this time, the website construction department of the Internet company passed the relevant information of the customer to the Internet promotion department. The Internet promotion department contacted the customer for sales and successfully earned benefits from the customer again. I thought it would be over, but who knew that the customer information was transferred to the advertising department of the Internet company. Then the salesperson of the advertising department promoted the advertising space business of the portal website to the customer.The customer cannot accept the amount of investment in portal advertising. At the same time, it has no effect on small businesses like the customer, so he rejected the promotion. Who knew that after the rejection, not only did not completely interrupt the promotion call of the advertising department, but also received promotion calls from other departments of the network company, including promotion of customized software development and 400 telephone service, which also caused harassment.
The business cases of this Internet company and public goods wholesale company fully reflect the seemingly "smart" marketing ideas of the Internet company. It has developed the company's customers many times, hoping to use the business resources in hand to squeeze out the money in the pockets of each customer. Because the Internet company believes that the successful development of any business on the customer will not only bring more profits to the company, but also means that the customer will not be able to leave the Internet company in the short term, because every service here is medium- and long-term and mutually linked, and there is no direct conflict of interest between various departments, so everyone desperately makes secondary or even multiple developments of the customers, making the customers harassed by "acquaintances".Internet companies believe that this behavior doesn't matter even if it angers customers. They can shirke each other and will still be their customers no matter what.
Although such an online company can earn more benefits in the short term, it may sooner or later be abandoned by the market in the long run. Maybe it is a bit over the saying, but we must not underestimate the wisdom and determination of customers now. Even if customers may have tolerated it for the sake of cooperation, there are also customers who do not like to endure it, or they may get angry one day.Diversified network companies can conduct secondary development of customers appropriately, but they must pay special attention to it.After realizing a development, you can tentatively ask the customer whether there are other needs during the maintenance process. If there is, it is natural to conduct detailed communication. If there is no, it will end here immediately. As for the timely telephone bombing, please avoid it.
Therefore, although secondary development customers of network companies can increase their profits rapidly, if network companies do not grasp the degree of secondary development, it is almost equivalent to forcing customers to leave themselves as soon as possible. When one day more and more customers cannot tolerate harassment and no longer want to cooperate with the network company, the company may be in the end.
The above is the "Internet company secondary development customers must grasp the degree of goodness" shared by Suyou Network. Thank you very much for reading this article patiently. We will provide you with more information on reference, use or learning and communication.We can also provide you with:Enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionFor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation".If you need cooperation, please scan the code to consult, and we will serve you sincerely.
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