2015How to analyze website optimization requirements in 2019
If you do website optimization in 2015 and don’t understand demand analysis, then you are illiterate. Today we will focus on how to do demand analysis and how to improve our website’s ranking through demand analysis.Chengdu websites believe that demand analysis must have reverse thinking ability, be able to think about problems from the user's perspective, and then find out the answers the users want, thereby improving user experience and improving website ranking.So, how should we operate?
1. Baidu Index: Search for a certain word and see what the Baidu Index is. If the keyword you choose does not have an index, it means that the word is unpopular and no one searches for it.If the index is too high, see how many peers are participating in the competition, and then study and analyze your bidding competitors and how they operate;
There are several things we need to know about in Baidu Index. The first one is trend research, which is used to view the search trend changes in the keyword search volume in the past week, month, and year.The second is the demand map, which tells you the user needs of the keywords you are searching for, which user needs are rising, which ones are declining, and what are the needs related to the keyword?The third is the public opinion manager, which mainly provides keywords to meet the needs and whether it can solve user needs well;The fourth is the crowd portrait, telling the search user group to information such as regional distribution, interest distribution, and population attributes.
2. Baidu drop-down box: used to record users' short-term needs, generally a few weeks of demand, providing up to 5 data, words similar to keywords;
3. Baidu related search: used to record users' long-term needs, usually several months of demand, providing up to 9 related data;
Finally, as website optimization personnel, we must figure out why Baidu has drop-down boxes and related searches. The purpose is to guide users to search. Before the user has searched the answers they want, it will play a guiding role. This points out the direction for website optimization personnel to study user needs.

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