the concerns of different types of customers for website building companies
different types of customers also have different concerns about website building companies at the beginning of website building. conversely, website building companies can determine which type of customer is based on the customer's concerns, so that it is easier to deal with subsequent work.
the first thing i want to say here is that the concerns of all types of customers listed in this article are only for reference and do not represent all. it can only be said that this has a certain universality.
focus 1: enterprise scale
i believe many sales staff are asked "how many people are there in your company? how large is it? how long has it been established?" and even provide a copy of the business license before signing the contract. not only does it judge the legality of the website building company, but the most important thing is to look at the registered capital and the establishment time.
this type of customer is relatively large, and the company has a certain scale. it subjectively hopes to cooperate with a "match-to-be" website building company, or the website project is large, hoping to get the greatest peace of mind.
focus 2: successful cases
many customers who want to build websites will browse successful cases through the official websites of various website building companies. this practice is very common. customers hope to have a general understanding of the company's design capabilities and technical level before contacting the company. although many customers may not be able to judge the quality of the case from a professional perspective, at least they can satisfy their eyes.
because this type of customer is very common, the aesthetic tendency of the customer can only be judged through the cases selected by the customer. some people said that customers who really understand the profession do not look at cases because they know that these cases do not fully represent the actual level of the website building company. but in fact, whether they understand the profession or not, they are the first choice to look at cases. however, the perspectives of the two from different perspectives to look at cases are different, and the conclusions drawn are also different.
focus 3: services before the agreement
some customers always hope to enjoy a certain service before signing an agreement with an internet company. the most common thing is to issue a design plan first, or give a text plan, and then there is a problem with the email address, so the internet company will first investigate and solve it.
when encountering such customers, you should pay attention. their service requirements may exceed their expectations. if the final website building quotation has sufficient profit margin, it would be fine. however, in many cases, the price of the website of such customers will not be very high. the most serious thing is that the final payment is relatively difficult to collect. if you ask why, you can only say that you must serve until the customer is satisfied.
focus 4: price
it is normal for customers to pay attention to the price level, but the type of customer can also be judged through this focus.
if the customer keeps bargaining about the price, it means that the customer is more careful and either gives him a discount or gives him some services without discount, and they will be satisfied.
there is another type of customer who is concerned about not how low the price is, but how high the price is. simply put, the internet company quotes it. if the price is much lower than his psychological price, it will not work; on the contrary, it exceeds his psychological price, and the excess is within the acceptance range, then they will be happy, which shows that this type of customer pays more attention to the quality of the website. most of them do not understand the website very well and are willing to invest more. therefore, they will use the price to judge the quality of the website made by the internet company.
focus 5: people
before signing an agreement with an online company, many customers will pay special attention to the people they communicate with. this is the most subjective and abstract of many concerns. inexperienced sales personnel will sometimes be selected by customers for no reason and will be "abandoned" for no reason. putting aside various objective factors, in fact, when communicating with customers, the customer has already made a decision. but if they are experienced sales staff, they not only know how to please customers and win their favor, but they will also naturally exude a wonderful "flavor" from themselves, allowing customers to choose to sign an agreement with them.
this type of customer is relatively emotional. the best way to serve them is to be honest and trustworthy and serve seriously. the final result is that not only the website is built smoothly, but it is also likely to become friends with them.
the types of situations listed in this article not only can customers compare themselves, but also sales staff of online companies can use them as references to know themselves and enemies as soon as possible, making it easier to sign a contract.
the above is the "concerns of different types of customers for website building companies" shared by suyou network and everyone. thank you very much for reading this article patiently. we will provide you with more information on reference, use or learning and communication. we can also provide you with:enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionfor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation". if you need cooperation, please scan the code to consult, and we will serve you sincerely.
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