The main reason why website visit time is short and bounce rate is high
Through statistical tools, we found that many times, users will close our website immediately after entering it. This isChengdu website constructionIn the market, it is a question worth pondering. This situation is simply that before the user visits our website, he thinks that our website is the website he is looking for, but when he clicks in, he finds that it is not the same thing as he imagined, or even far different. Therefore, there is a high possibility of choosing to close the website. In other words, our website does have the content he is looking for, but when he is looking for it, he is blocked and cannot find it for a long time. In this case, the user will choose to leave. So, what are the factors that lead to a website’s high bounce rate and short visit time? Please see the website construction editor’s detailed explanation.
Website opening speed: I believe everyone knows that almost no one is willing to wait hard for a website that cannot be opened. Everyone's patience has a certain limit. When the website cannot be opened or is loading, almost everyone will choose to close it and find another website that can be opened to continue browsing, because your website does not contain any very important information, and this information is not available on other websites. Basically, if your website can do it, other peers can do it. Therefore, we can only improve the opening speed of the website so that users can browse the website normally.
Website advertising: In order to earn advertising fees, many websites add a large number of advertisements to their websites, which seriously affects users' normal browsing and access. Here, the website construction editor recommends all webmaster friends that adding appropriate advertisements to the website can still play a certain role in improving the website. However, too many advertisements will make users very disgusted and cause users to not be able to find the information they are looking for. In this way, users will feel bored with the website and the possibility of being closed is very high. Then, they will definitely not come to your website again next time.
Website compatibility: There are a variety of browsers currently on the market. This group of people use IE， That group of people use 360, and the other group of people use Firefox. Everyone has different preferences, which leads to the different browsers used by the potential user groups of our website. If our website is incompatible when opened on the 360 Browser, then it is definitely abnormal for this group of users to access the website using the 360 Browser. They will definitely close it immediately after opening it, which will lead to high bounces of the website and short access time. If we want to solve this problem, we must ensure that it is compatible with all mainstream browsers when building the website.
Website design: Whether the design of the website conforms to the user's aesthetic habits is also the main factor that affects the website bounce. A beautifully designed and concise website can reduce website bounces and increase website visit time, because ordinary users will like websites that are beautiful, comfortable to look at, and easy to operate. They are also very curious about such websites and will unconsciously browse a few more pages.
Website content: The ultimate purpose of users coming to our website is to find the information they need, and information is the content of the website. If our website does not have the information users need, users will definitely close it and go to other websites. Only if our website has the information users need, can we truly retain users. Therefore, when we build website content, we must start from the needs of users, understand what kind of information users need, and the content must have its own unique point of view. Don’t copy it from the Internet. Everyone will be tired of copying it, and there is no new idea. It’s hard to say that users have already seen it. What we have to do is to provide users with information they have not seen before, so as to attract users, make users curious, and retain users.
In fact, the problems that lead to a website's high bounce rate and short visit time cannot be explained clearly in a few words. If you really want to do it well, you can only do every detail when building a sales-oriented website, and then in the later optimization work, combined with the website's statistical tools, continuously analyze the website page bounce rate and visit time, to see which pages have a high bounce rate and which pages have a short visit time. Then we will study the problems of which pages, find out the unreasonable areas, and then see if the bounce rate and visit time have been improved after correction. Only in this way can the problems of high bounce rate and short visit time be completely eradicated.
The above is the "main reason for short website access time and high bounce rate" shared by Suyou Network. Thank you very much for your patience in reading this article. We will provide you with more information for reference, use or learning and communication. We can also provide you with: Corporate website construction, website imitation, website copy, imitation website, foreign trade website construction, foreign trade website construction, company official website productionand other services, the company serves customers with the service concept of "integrity, professionalism, pragmatism, and innovation". If you need cooperation, please scan the QR code for consultation and we will sincerely serve you.
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