how to edit advertising information for marketing websites?
for marketing websites, the advertising content of the website is no simpler than on-site marketing displayed. because these should be taken into account the characteristics of the network, the following are some of the characteristics that consumers share. you can take a look and pay attention when creating websites and editing advertising texts.
1，lazy and unparalleled
many people actually browse websites and are actually similar to those when shopping in real shopping malls. many people are just casually browsing, lazy and unpatience, and they will deliberately search and follow them unless they are something they urgently need. therefore, our text editing should be simplified so that all literate people can understand it;
2，only common sense but no knowledge
you should know that not all buyers are studying the products they need to buy, unless some enthusiast-level or professional people, many people may have common sense in this area but do not have the knowledge in this area, so our text editing should be concise;
3，forgetful and unremembered
many times, consumers will not be able to remember a brand. many well-known brands rely on repeated and long-lasting advertising. everyone knows the example of naobaijin, so i won’t talk about it here. many times our advertisements do not require the text to be more beautiful and connotative. they keep appearing in front of browsing, and often the purpose is almost achieved.
4，intuition is preferred, rationality is behind
many times, people rely on intuition rather than reason when buying things, especially for girls. i won’t explain this much. in terms of website production, you must grasp the customer’s intuition. beautiful pictures and direct key words with special effects are the most effective.
5，like leisure and hate preaching
for many people, buying things is most easily accepted when they are in a good mood. therefore, our text or other advertising elements should be relaxed, and there is no need to show off as an expert in writing a paper.
6，have fun of the old and new
we should seek new things differently. this can be aimed at similar products on our website or products from our peers. our website should constantly launch new products because many consumers are fond of the new and old, and advertising text can highlight new products through comparison.
7，follow the crowd mentality
in terms of group buying or comments, this is particularly obvious. for comments, many consumers often attach importance to other people's opinions. in reality, sales are the same, and our website should also pay attention to opinion leaders.
the above are a few summary of advertising texts in marketing website construction. you may wish to take a look.
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