How can local enterprises in Chengdu do a good job in cross-border e-commerce?
With the rise of words such as cross-border e-commerce and free trade zones, the entire cross-border e-commerce industry has become restless. In fact, many companies and individuals have already entered cross-border e-commerce many years ago, but this may not have been called this before, called foreign trade, or overseas business, etc.
Individuals have participated in many meetings in the past two or three months, whether they are organized by industry associations, sponsored by training institutions, or organized by payment service providers. Overall, they feel that the meetings are similar, and many are held for the purpose of holding meetings.Taking the weekend held by the China Trade Fair in Chengdu as an example, Yingxionghui also held a meeting in Shenzhen, which was obviously inconsistent. In addition, the conference charter was not much different. First, the government agency read out the policies, then advertisers advertised, and then a roundtable forum for personal advertising. It didn't bring you more experience and knowledge. The key is that it wasted a lot of time for cross-border e-commerce people, which could have been used to create. GDP of.
Therefore, I personally believe that all parties should do their own things and do their conscience.
Industry associations should provide members with good communication, training and resource matching of cross-border e-commerce industry information.
platform amazon、ebay、 AliExpress should promote the new functions of the platform and good policies for sellers to make it more convenient for sellers to sell goods and get a better user experience.
Independent website marketing service providers such as google、paypal As an example, we should introduce good marketing cases to sellers and provide real data support.
Other service providers should correctly promote their own advantages. What is the advantage of their own corporate is website building, SEO、SEM Or social media communication, we only promote our business in search engine optimization and brand communication, rather than promoting everything.
Traditional advertisers do not know where their advertisements are wasted. Nowadays advertisers can know where they are wasted. It is not enough to just know where they are wasted. They also need cost-effective marketing services, so that companies can invest a lot and the lives of platforms and service providers will be better, that is, more sponsors can be given to industry associations, so that the entire cross-border e-commerce circle will become healthy.
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