do you know how many types of website profit models are there?
when building a website, everyone will consider the issue of profit model. if there is no clear profit model, many people will not invest heavily in this website. the profit model is often a place where there has been no innovation at the moment, because there are only the following three types of profit models.
in order not to make everyone think that i am saying that these three profit models are bragging, i want to say that the content below is written in zhou hongyi's book, so the following view is by zhou hongyi, but the article was edited by me, so you think that there are more than three profit models or have questions about these three profit models, so you can comment and discuss this article.
1. value-added services
value-added services are paid services from local tycoons on a free basis, such as tencent's QQ it is for free for everyone, but you need to enable it QQ members, yellow diamonds, blue diamonds, etc., they need to charge fees. this is a typical free service fee. tencent may be a bit unearthy, and tencent is too far apart from us.
recently, the blogosphere has been in full swing VIP service fees, such as paid reading, VIP pay for internal information, etc., regardless of joining VIP whatever you pay for is the same model, which is the first of the three profit models i mentioned, value-added service fees.
value-added service fees are the most ideal type of internet profit model. first, it ensures that free users can use them normally, and second, it ensures that their own profits coexist. for example, alibaba originally had to register for free and publish products, but after joining chengxin, alibaba stores may have some special advantages. in this way, free users will not affect them and corporate profits will still exist, so i think this is the best way in the website profit model. of course, as long as your mentality remains unchanged, you will be rewarded in the near future VIP a person who has such a situation has received VIP in the future, professional content is provided, but for free users, there is little original information, which is basically a fool. if this continues, there will be only a dead end. because value-added services need to convert free users into paid users, the premise is that there are free users. even if the paid user experience is not done well, the free user experience must be done well. only in this way can free users continue to become your paid users.
2. sales products
this is a relatively traditional profit model. it is very simple. build a website and get traffic through promotion. how to sell the products on the website. most companies that use this model are traditional industries and services, of course, includingwebsite construction company，actuallywebsite construction companyit is a traditional industry, and it is just a high-tech traditional industry in the country.
for example, if you sell products through the internet, this is called e-commerce, if you use internet loans and funds, you use internet finance, if you use internet catering services and vertical greening services, you use internet to be called O2O in short, service is ultimately about making money. this form of making money is inseparable from products. whether it is virtual products or physical products, to put it bluntly, it is about selling products to make money.
iii. advertising revenue
advertising revenue is actually easy to understand, but after technological changes and the addition of big data, the advertising profit model has become more and more humane. for example, baidu advertising alliance analyzes user searches through big data. cookie value calls the content of the ad, increase the click-through rate of the ad, and can track the user's browser. compared with traditional advertising, the effect is significantly better than traditional advertising. i have always believed that this advertising model should be affected by tv. tv is working hard to play free tv series, but inserting advertisements makes profits. although it is a bit disgusting for users, if the content is done well, users will still be willing to wait.
the advertising spaces connected to traditional websites are basically vertical and precise, but due to the flexibility of the internet, the value of traditional advertising spaces has decreased and the price cannot be increased, so the traditional advertising has gradually weakened. however, webmasters who have been pursuing content have also developed soft article advertisements, implantable advertisements and other patterns, which also increase the advertising effect and significantly increase the price. unfortunately, for readers of the website, doing so will disappoint them.
blog is once the most famous blog in the webmaster circle, but due to profitability, we have to take the risk of commercialization. from the perspective of a webmaster, we have been making a website for several years and have not made any profit. now, selling products through blogs is not an exaggeration, but users do not think so. baidu's reputation emphasizes that the commercial nature of blogs is too strong.
the above is the "how many types of website profit models do you know about the website profit model?" shared by suyou. thank you very much for reading this article patiently. we will provide you with more information on reference, use or learning and communication. we can also provide you with:enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionfor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation". if you need cooperation, please scan the code to consult, and we will serve you sincerely.
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