how to promote websites with multiple users and multiple search portals
today, when mobile internet has become a general trend, if corporate website promotion still revolves around SEO optimization and making a fuss around search engines, then, it may not be a good thing for the website. CNNIC the report shows that the number of mobile search users reached 478 million, with a usage rate of 77.1%, and the search traffic from mobile terminals exceeded the previous level. PC on the other hand, two-thirds of baidu's search engine traffic comes from mobile. this means traditional PC the effectiveness of the optimization methods of end-of-site websites is no longer as effective as before. if a website wants to maintain traffic, it is necessary to consider the search habits of mobile users during the optimization and promotion process.
in the recent news incident of baidu tieba "hemophilia" people saw another set of data, and baidu made a profound review. however, relevant reports said that the commercialization of baidu tieba failed and the profit loss to baidu was minimal. a spokesperson from a website with a strong commercial nature said: "this incident reflects the fact that PC the search portal on is being converted to the search portal on the move. PC the influence and control of the end are declining. as this expert said, the baidu tieba incident is mainly spread through the mobile circle of friends. it is the rise of social mobile internet that makes people pay more attention to the effect of word-of-mouth communication. compared with traditional search engine promotion, it is much weaker, which cannot but arouse the vigil of website optimizers. if you still hold on to the search engine, there will inevitably be a crisis of "the tree falls and the vines die".
on the mobile internet, user search portals have become richer, from social tools, from circles of friends, from APP all can enter the website, but compared with traditional search engine portals, search engines still occupy a strong traffic portal. as of december 2015, the number of search engine users in my country reached 566 million, with a usage rate of 82.3%. not only does the user search related information have increased, but the search methods are also diversified. "search engines' transformation from information services to ecological platforms continues to advance. major search platforms integrate advanced technologies such as voice recognition, image recognition, artificial intelligence, machine learning, etc., and rely on basic search services to connect search services for various contents such as maps, shopping, local life services, news, and social networking." it can be seen that in addition to text content, search engines are developing towards the trend of "socialization" around user experience.
china southern airlines' approach can be worth learning from by website marketers. it is reported that china southern airlines first applied the internet to its company's business. PC in the end era, china southern airlines combines websites and QQ functions are launched to meet the needs of customers. in the wechat era, according to the "evolution" view proposed by zhang xiaolong, china southern airlines not only quickly moved its business to wechat, but also had an independent r&d team to develop wechat functions, forming integrated management of websites and wechat. on the premise that mobile internet has become a trend and development is not clear, relying on the website, china southern airlines keeps track of the times. this continuous "evolution" application is the mainstream trend of future website development.
so, where does the website’s traffic mainly come from now? social portal: tencent has become increasingly speaking, including wechat, QQ。 alibaba-based weibo and momo are also maintaining their market position.
2.search portal: PC the search portal on the mobile terminal is thinking about professionalism, and its influence and control are declining. but it still occupies zhu liuliuan's position;
3.browser and navigation portal: as a traditional comprehensive portal, the browser has become an information flow portal, and has greatly changed in the precise big data content distribution. for example, the traditional good 123 website, and on the mobile terminal, UC there are more and more browser users, the former belongs to baidu, while the latter is involved with alibaba.
4.application distribution portal: i thought APP it will direct a large amount of traffic, but in 2015, 95% APP the death of the application is not easy for the application distribution market, and medium and large applications are declining. as a niche product, the traffic of search engines that survived applications is eroding, although there are very few individuals, but thousands of them are APP applications will form a certain market size, because although there are more than 900 million online users, many advertisers still feel a sense of powerlessness.
for corporate websites, don’t treat your website as a useless rib, but as an important piece of ecology of corporate networks. specifically, the first step for companies to enter the internet is website construction, and then PC for promotion on the terminal, of course, we cannot completely confine our thinking. on this basis, we will try some applications of the mobile internet, such as the website providing two versions, mobile terminal and PC the end version, establish a public account on the most popular wechat, and if you have the ability, establish an enterprise application system, conduct marketing and promotion from multiple aspects and angles, and find customers. of course, all this is done around the website. although tencent is very awesome, alibaba group bought the "red envelope" of the cctv spring festival gala on new year's eve in order to compete for the mobile payment market, but their position is still PC on the website, we should take the perspective of evolution, explore step by step, focus on the website, lay the foundation for multiple traffic entrances, and form an ecosystem. only such a website has life and vitality!
the above is the "how to promote the website with multiple users and multiple search portals" shared by suyu.com. thank you very much for reading this article patiently. we will provide you with more information on reference, use or learning and communication. we can also provide you with:enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionfor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation". if you need cooperation, please scan the code to consult, and we will serve you sincerely.
TAG label:
