how to build a website PC promotion and movement

at presentwebsite construction，more and more users are following PC transfer end advertisements to mobile ads based on the mobile phone itself LBS positioning and other features, as long as the phone does not flash, it will be used to users Cookies the data storage is complete, compared with PC actively clear every 2 months Cookies in this case, mobile marketing has natural advantages in precise marketing data positioning. brand offline store or offline activities and LBS combining services will gradually produce new marketing opportunities and methods.

the competition for mobile ports will continue to be popular with the advancement of hardware devices. if you want to catch more picky customers, perhaps e-commerce practitioners must come up with PC only by having different "playing methods" can they be truly retained.

depend on PC according to the experience and knowledge of network marketing on the terminal, the first thing is to do is to optimize the mobile website. at present, most domestic websites have not been optimized well, and some are just PC terminal website copy to a simple mobile version wap the website has basically not been optimized.

but here is not to pay attention to the optimization of mobile websites on mobile phones. PC a brief website copy the mobile version that came over. among the mobile mobile phone user group, baidu's leading position in search cannot be shaken. therefore, mobile website optimization must be carried out for baidu, the largest chinese search engine.

1、positioning and page design.

whether it is PC whether it is a mobile terminal or a mobile terminal, websites must consider the positioning of consumer groups clearly. although the number of smartphone users is very widespread, it is important to understand that most mobile phone users in our country still use 2. G the internet, 3 have been shouting G、4G there are only about 15% of mobile phone users. therefore, when designing the page, consider the length of time the user opens the web page, some dazzling flash it is better not to recommend it. this is not only a problem that users experience, but also a job that tries to reduce baidu index crawls, sobaidu spidertotal or many crawling and inclusion pages.

2、the website may be as simple as possible.

①mobile website comparison PC the page download speed of the website is much slower, so try to minimize the number of pages and page size.

②in addition, the moment of browsing web pages by mobile phone users is trivial and may not be patient to click many pages. therefore, we must do our best to streamline mobile website design.

③the purchase process may be as simple as possible. the purchase guide page may be as simple as possible. from the customer entering the website to the purchase may be as simple as possible, it may directly abandon the redundant content and show what they want for customers. suppose a purchase process requires seven or eight items to be registered and filled in seven or eight items when purchasing, then there are probably no repeat customers next time.

3、domain name and robots set up.

①the domain name may be simple and easy to remember. the domain name of most mobile websites is PC the second-level domain name of the terminal website is of course very good. it keeps it in common with traditional websites and makes users trust more important. but if it is a special mobile website, it is best to have a simple and easy-to-remember domain name.

②robots it is best not to have any constraints in the settings, so that all search engines can crawl. in addition, xiaosheng corrects a misunderstanding that many webmasters take for granted here. baidu official statement baidu spider the crawler UA yes Baiduspider(www and wap common )，some webmasters often mistakenly think of baidu mobile crawlers UA yes baiduspider-mobile， actually, this is not true.

4、prevent pop-up windows from being used, flash、java and other behaviors.

the same principle, flash behaviors such as pop-ups will occupy a large part of the traffic. for mobile phone users, it will undoubtedly waste time and traffic. for search engines, it is basically impossible to understand. on the skill level, Apple product not supported Flash function, a large number of smartphone users cannot use this function, and the same is true, many smartphones do not support it. Java， so this is just a practice of not being flattering in both aspects.

5、page details optimization.

①exclusive mobile website header tag. about the home page of the mobile website or the home page of the channel page in the web page code keywords、description it's best to add with PC there are differences in the end meta tags and keywords, keywords and depictions on each page are made traditional PC just like on the website, do targeted homework. display of search results (summary )and there are great help in optimizing homework.

②cut the dead chain. if there is no content, it is best to specify it with the status code, such as 404, 403, etc.; if the content dead link wants to be redirected to the homepage, it is best to jump through 302, and do not use it javascript jump.

6、use standardized protocols to do browser-compatible debugging operations.

generally speaking, mobile website building xhtml、html5、wml for the three protocols, it is best to use a standardized and standardized protocol pattern to prevent unnecessary troubles. of course, you can also make multiple versions of the site, and the site can actively adapt to different versions.

7、url link standardization.

①regarding the secondary domain name or directory of multiple sectors, use standards and simple url， try to remove parameters that are not related to the content of the page, such as distinguishing mobile phone types and visiting users, and conveniently stating parameters. such as the mobile version of "baidu knows".

②page url link jump is best to be the goal of a normal pattern url， do not jump in the middle.

8、make a good mobile version and PC conversion of website.

①make sure to be on the mobile website PC there are corresponding navigation or prompt links on each page of the terminal website, allowing users to use the mobile version and PC switching the version can also facilitate better inclusion of the search engine.

②baidu has officially stated that about mobile sites, baiduspider ua maybe other sources cannot be confirmed ua when visiting, it is recommended to come back directly with acquiesce. html5 or xhtml type of mobile page, do not redirect to PC page.

9、other optimization matters.

other keys to optimization and tradition PC the same goes for website optimization. if the website structure should be a reasonable tree structure, it is best to use a combination of tree shape and flat shape; clear breadcrumb navigation to facilitate search engine crawling and user experience; title the writing method should include keywords as much as possible, and the writing method of home page, channel page, and content page should be focused. combining search and implementation

the above is the "how to build a website in the construction of the website PC promotion and mobile", thank you very much for your patience to read this article. we will provide you with more information on reference, use or learning and communication. we can also provide you with:enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionfor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation". if you need cooperation, please scan the code to consult, and we will serve you sincerely.

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