how to conduct online public relations when there is negative news on the website?
on the internet, you often see another way of becoming famous, that is, hype through negative news. at the same time, this gives another possibility of negative news on the internet, that is, negative news is not the worst, if public relations are good , which has played a promotion role,chengdu website constructioni saw many such examples!
in internet promotion, the main purpose is to gain user attention. if you want users to pay attention to you, you need to pay attention. obviously, the more people you follow this hot topic, the greater the impact on the corporate brand. of course, at this time, if the appropriate "add fuel to the fire", the impact will be higher. as long as you promote it with this attitude, the company will put down a lot of unnecessary burdens and go lightly, which will be more effective!
official website news and public relations should be timely
when negative news occurs, corporate websites should respond as soon as possible. of course, if users want to find your website quickly, ordinary optimization and promotion are indispensable. if it is maliciously slandered by the opponent, your website ranking is very good bad, even being occupied by many "fakes", then, it is obviously much more passive. official websites are an important channel for enterprises to speak on the internet. don't think about portal websites when negative news comes out, some bad review systems. there is also the dirty tricks of "putting on insults" that will increase corporate public relations many unnecessary costs!
ask questions in a targeted manner
there is a reason for any negative news. for issues with severe reactions to the internet, grasp its essence, declare its key points, and targeted counterattacks, which will be better!
for example, the uniqlo fitting room incident last year, the public relations given by uniqlo was "evacuated" from jd.com, which made people feel a bit nonsensical, but being able to open a store on jd.com responded to this incident from the side, even a second fermentation. .
entering baidu's bidding promotion this year, robin li finally came forward and sent an internal letter, "it's only one month away from failure." this routine that internet tycoons are used to still touched many netizens. many people say that baidu's public relations skills are poor, but this time the boss came forward to apologize in person, what else can i say?
open and transparent
when encountering something, if you keep covering yourself and holding a "cooked duck" attitude, then you can reach your doorstep on a powerful internet, and there are so many internet channels, it is best to keep all the public or rumors all of them are explained one by one. a sincere attitude and open strategy will leave your opponents speechless and will also move more users!
continuous tracking
many news on the internet only lasts one to two days, and many of them feel like a big deal for companies. however, as long as new hot spots appear, users and media will immediately turn elsewhere, and for companies, it is difficult. "exposure", how to easily give up "exposure", what i did was initially hot public relations, so the continuous reporting of negative news events is to do long-tail public relations. perhaps there will always be people who will stubbornly grasp the matter, for them , this company has at least a certain position in its heart, and continuous tracking and reporting is an indispensable means to maintain old users!
system processing
there is another advantage in the internet, that is, numbers. jack ma once said that the internet will enter the " DT” the era is the era in the context of big data. perhaps negative news is not too many, or even small-probability events for enterprises. however, if the processing of negative news is digitized, then a systematic summary is made, and then if you look for negative news from other similar companies, you may find another way to marketing promotion. it is a bit of a playful game, but it is effective!
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