How to highlight the characteristics of e-commerce websites in e-commerce websites?
E-commerce websites should be considered a popular type of website construction. So what kind of content should be built on the navigation bar of the e-commerce website? In fact, the navigation of e-commerce websites includes a lot of content, including all the themes of the website. Therefore, there is a saying in the industry that the navigation of a website is to create a website entireThe most critical part of the process. The construction of e-commerce websites is completely different from that of corporate websites, because the navigation content of corporate websites is relatively monotonous and is generally about corporate displays. The navigation bar of an e-commerce website should be designed appropriately in combination with the website's products. If there are more products sold, there will be more categories. Before building e-commerce websites, many website building companies will observe and refer to some well-known e-commerce websites and compare their design styles and structural layouts.
So how should we build navigation of e-commerce websites be built to highlight the characteristics of e-commerce websites? Let’s analyze it together below.
First, the navigation of e-commerce websites must be commercialized and professional in construction. In fact, many people will have a question: what kind of color combination is commercialized? There is no specific standard in the industry. As long as the color combination is reasonable, it can be used as a commercial color. However, the navigation color should not be easily pink or the design is messy. It is denied that it has a very bad impact on the website and it does not give users the feeling of being professional enough. As a navigation for e-commerce websites, the color usage should be higher than that of other columns, and the fonts used are also larger, so it is recommended to bold.
Second, the navigation design must conform to the optimization habits of search engines. This is also different from corporate websites. Corporate websites may use drop-down menus, but they will not use drop-down menus in e-commerce websites, because drop-down menus are very difficult to optimize and are not convenient for search engines to crawl. Navigation is an important entrance to e-commerce websites. The navigation content should also be clearly designed at a glance and fully reflect the content of the website. In this way, users can quickly find the products they want when browsing the website. When search engines crawl, they can also be more convenient to follow the navigation directory. The content of navigation is the first-level title of the website, and the content is very important. Therefore, it is best to be able to add keywords to the content you navigate. Do not use pictures or buttons for navigation, these two methods are not conducive to search engines' inclusion.
The above two aspects should be paid attention to when building navigation of e-commerce websites, which mainly reflect the professionalism of e-commerce websites and are conducive to the optimization of search engines.
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